Style & Innovation

What Makes Hearts On Fire Diamond So Special?

At Hearts On Fire, it’s all about the diamonds, the proprietary cut and a benchmark for elegance.

What Makes Hearts On Fire Diamond So Special?Ana de Armas wears Hearts of Fire Triple Pointed Diamond Ring on the set of For Moments Like No Other
Ana de Armas wears Hearts of Fire Triple Pointed Diamond Ring on the set of For Moments Like No Other

It is fascinating to get an insight into what makes the diamond brand Hearts On Fire so unique.  I had the opportunity to speak directly with Caryl Capeci, CEO, Chow Tai Fook North America for a deeper dive. At Hearts On Fire,, it is all about the diamond; the brands’ proprietary cut and how it sets the benchmark for quality and elegance. “Our diamond is the hero in all of our pieces. Think about it as the ‘talent’ and our designs are the ‘stage,” says Caryl Capeci, the brand’s CEO.. “The beauty of a diamond is best unleashed through its cut. That’s why we perfected ours.” The Hearts On Fire cut was designed to let in as much light as possible for an exceptional sparkle that is  impossible to miss, she explains. Hearts On Fire was created in 1996 The diamonds are “responsibly and ethically sourced from the top producing countries like, Botswana, Russia, and Canada.”

Capeci, CEO of Chow Tai Fook North America – home to Hearts On Fire

Caryl Capeci reflects on Hearts On Fire:

What would be the staple diamond pieces every woman should have?

I believe every woman would love a pair of studs. The great thing about studs is that you can trade them up over time: a pair of diamond studs that you might get when you are 30 can be traded up for a larger look when you celebrate your 50th.. Studs are a classic that can be handed down and you can truly wear them with everything. Skinny diamond bands  are also really good because of their wearability and the ability to stack.   They also come at great price points. Many of our skinny diamond bands start around $1,000 and tend to be worn alongside a stack of other rings.   Additionally,  diamond bracelets can be stacked up with other bracelets in your jewelry box..

Why does your love of natural diamonds run deep?

 have always believed that natural, real diamonds from the Earth are at the core of women’s love  of diamonds; they are so rare and beautiful. There really is no substitute for that. I’m not a fan of lab-grown diamonds; nor do I believe that in five or ten years from now, consumers will think of them in a way even remotely similar to natural diamonds. I was fortunate enough to visit  diamond mines and diamond producing facilities, almost 20 years ago, and even then, I was blown away by the role these organizations play in their surrounding communities,  investing in the infrastructure and local schools in places like Botswana, or Namibia or South Africa. Twenty years later, I know for a fact that the work and support to better these communities is even more significant.

Did you have a family tradition that involved jewelry?

My grandmother, who is English, gave my sister and I, these thin gold bangle bracelets,  probably 14k or 18k gold. The idea is that you receive it when you are very young – 6-8 years old and it is designed to expand as you get older and still fit you as an adult. It is now over 40 years old, bent and worn, but so meaningful. I wear it everyday, next to my other bracelets and it reminds me of my grandmother, who sadly is no longer alive. I love jewelry that has lasting appeal and can be worn everyday with other pieces.   Classics – that  have great intrinsic value. Whether it is my Charm bracelet that I have owned since I was 21 or my classic diamond studs, it seems to be a pattern in how I choose my important pieces. Deep symbolic meaning, everyday wearability , and enduring value and appeal.

What was the first diamond jewelry that you bought?

My first purchase was a pair of diamond studs that I coveted for years and eventually gifted myself  for my 30th birthday. I was single, lived in New York City and  I wanted to celebrate this great time of my life. I saved up to afford a pair of diamond studs that was a bit of a splurge at the time, a bit bigger than I probably expected. But, looking back, it is still the single best purchase I have made and still brings me  so much joy 25 years later.  I look back on all of my purcases over the years from expensive handbags to, shoes, to Cashmere coats, and I don’t think anything  comes close to the way I felt (and still feel) about those diamond earrings. Now, looking back I always say  ‘Thank God I did that” and reminds me that  investing in real items of lasting value will always be a good thing.

Do you have a signature go-to jewelry look?

My everyday jewelry includes Hearts On Fire diamond studs (365 days a year) and a pretty eclectic stack of bangles and thin bands, mixing metals and materials with my favorite Hearts On Fire staples.  My rings are a combo of white, yellow and rose gold bands that span across my ring fingers, middle fingers and pointers.  My bangles and bracelets take on different looks based on my mood. Some days I wear HOF with beaded bracelets made by people I know, other days, it is a bolder look mixed with thick Hermes enamel bangles. It is probably the only creative part of my jewelry wardrobe!  I am pretty predictable when it comes to my jewelry.

Do you see more people buying diamond jewelry for gifting?

People are buying fine jewelry to show their appreciation for those close to them and those they may not have been able to spend as much time with during this pandemic. I think that’s why 2020 was  a great year for fine jewelry, because people are investing in quality and sentimental gift-giving. All signs indicate that it will only continue in the coming years.

For more on Hearts On Fire Jewelry and Ana de Armas, Please visit Moments.naturaldiamonds.com