At an exclusive event in New York’s East Village, Jared unveiled their first-ever high jewelry collection, Jared Atelier. Jared has long been one of the largest and most recognizable jewelry retailers in the United States, with hundreds of locations across the country. Unlike some other recognizable jewelry chains, Jared has never ventured into high jewelry until now. The shift mirrors consumers’ growing desire for “fewer, better things” and their interest in investing in luxury that will last a lifetime.
Jared Atelier is a limited-edition collection of twenty-one natural diamond styles ranging from one-of-a-kind pieces to editions of three. The collection is broken into three sub-collections, each with a unique identity. The Aris collection features mixed-cut fancy-shaped diamonds in elevated tennis necklaces, bracelets, cuffs, and drop earrings. The Monaco collection focuses on princess-cut diamonds in classic statement necklace, tennis bracelet, and earring designs. The final collection, Reign, includes a statement collar with mixed-cut diamonds and rubies and a statement ring with a large diamond eternity band and a yellow sapphire over 7 carats. The entire collection is designed by London-based, high-end designers as well as internal designers and has prices that range from $8,500 to $125,000.
Jared Atelier is a way for Jared not only to satisfy the high jewelry client but showcase the abilities of Jared Foundry, its custom design studio in select Jared locations. Jared Foundry offers clients the opportunity to work directly with a designer to create a custom “from scratch” design or alter an existing piece. Jared Foundry has the capability to recreate and reimagine any of the Atelier collection pieces to satisfy the exact needs of its clients.
The Jared Atelier collection is available beginning October 12th online and in five Jared Foundry store locations.