Path 7



Welcome to a whimsical new
jewelry movement where pieces
are designed for an underlying
sense of unexpectedness, humor and joy.

This trend’s imaginative spirit is easy to love.

The beauty of luxury is that it doesn’t have any obligation to relevancy. Case in point: the new crop of diamond-bejeweled mushrooms, happy faces and other intentionally playful shapes and symbols.

Get ready to have some serious fun.

Necklace Elior
Earrings Elior
Ring (Center) Ofira
Ring Ippolita x Will Cotton
Necklace Marla Aaron
Necklaces Elior
Ring LuvMyJewelry
Necklace Anita Ko
NECKLACE Brent Neale
Bracelets Lorraine Schwartz
Bracelet Lorraine Schwartz

People want to find joy in their jewels now more than ever and these exuberant styles deliver.


By Jill Newman

Diamonds don’t have to be serious. In fact, some of the best new designs are playful, unexpected conversation pieces that will give you a reason to grin.

Let’s Play defines the new whimsical diamond jewelry movement. These are pieces that can be layered with your classic diamond jewelry for a sense of individuality or worn as singular statement to show the world you have a great sense of humor.

“After a tough 18 months for everybody, these playful jewels put the joy back in life,” says Rachel Garrahan, British Vogue’s jewelry and watch director. “They are for anyone who needs a smile brought to their face.” Who doesn’t want a reason to smile?

Do we need jeweled diamond mushrooms? Yes!

New York-based Brent Neale’s mushroom pendants epitomizes the humorous jewelry spirit by showing precious materials and diamonds in fresh, whimsical and unexpected ways.

“The mushrooms are rooted in the belief that true luxury is unique, surprising and fun,” says Brent Neale Winston, who is making the Magic Mushroom pendants in a range of carved colorful stones, sizes and with sparkling natural diamonds.

“Our Magic Mushroom pendants resonate with our clients because of what they represent, which is the childlike belief that anything is possible and as adults we lose that a bit,” she explains. “The mushrooms were originally launched in our “Down the Rabbit Hole” collection, inspired by Alice in Wonderland and the playful magic of make-believe worlds.”

Diamond Jewelry as a Mood Booster

Imaginative jewelry designers recognize the power of lighthearted designs to make people happy. From Ofira’s diamond ruby lips rings and Lorraine Schwartz’s 2B Happy pave diamond smiley face bracelets to Anita Ko’s diamond whistle, designers are delivering plenty of reasons to smile this season.

“People want to find joy in their jewels now more than ever and these exuberant styles deliver,” says jewelry journalist and historian, Marion Fasel. She says it’s a theme for both women and men who want jewelry that is unique and want diamonds with “wit and whimsy.”

Style Tips from the Pros

Celebrity stylist Law Roach is a big fan of humorous jewelry for himself and his high-profile clients, and says it reveals a person’s true spirit. “Playful pieces like these are all about self-expression,” says Roach. His advice: “Find a piece that represents you and have fun with it. For a piece like Brent Neale’s Magic Mushroom pendant, wear it with a monochromatic look and let the jewelry tell the story.”

Jewelry editor and stylist Will Kahn says amusing diamond jewelry will become your instant style signifier: “These pieces are a great expression of both your personal style and your sense of humor! Wearing one signifies fun, levity and individuality.”

Holiday Gifts to Make Everyone Smile

What to get the man or women who has everything? Surprise them with a diamond smiley face or mushroom. Now that’s unexpected. It’s for every age—from younger women who want to stand out in the crowd, to more sophisticated people who want to express a luxurious sense of wit.

They are guaranteed to never go out of style because everyone wants a reason to smile.


Boucheron Wladimir, The Cat Ring
White gold ring set with round diamonds.
Brent Neale
Brent Neale Magic Mushroom Pendant

Made in 18K Yellow Gold with carved gemstone, diamonds (0.51cttw), carved re-constituted coral & moonstone, and carved Peruvian opal.

Established Pavé Teddy Bear Pendant Necklace

18k Pave Teddy Bear “Luh You” Necklace with White Diamonds on 16’’ Standard Chain.

LuvMyJewelry Kick and Goal Soccer Ring

925 Sterling Silver, 1/3 carats of 100% genuine black diamonds in a pavé setting, black rhodium.

Marla Aaron
Marla Aaron The Pins Charm

112 hand-wrought gold pins set with 66 cabochon turquoise and 2.2 Carats of faceted rubies.

Will Cotton
Ippolita x Will Cotton Gumdrop Ring

This ring is set in 18K gold and covered in diamonds.

Selim Mouzannar
Selim Mouzannar Fish For Love Pendant

Charm in pink gold & ivory enamel set with icy grey diamonds & rubies.

Ofira Pow Diamond Ring

Cast from 18-karat white gold in the shape of a fist,  4.07-carats of shimmering diamonds.

Established Bottle Opener Ring

Men’s Screen Bottle Opener Ring in 18k Gold w/ Diamonds.

Gift Guide

Diamond jewelry gifting ideas and inspiration for everyone on your list.
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Holiday Gifts for Her
The best diamond jewelry presents by our favorite designers for every lady on your list.
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Holiday Gifts for Him
Bling out your man this holiday season with these gorgeous diamond jewelry gifts.
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Holiday Gift Guide By Price Point
Gifts at every price point are sure to put a smile on anyone's face.



Slither & Sparkle

Let your inner seductress out by way of sexy serpent jewels that slither around the body’s curves, while standing for strength and new beginnings.




Two Stone Rings

Gone are the days when “engagement ring” is synonymous with “solitaire.” Two-stone styles are winning over millennial couples, but also have historic roots.

two stone ring



Go Glam:
Black & White

There’s no more dramatic pairing than shadowy black and bright white. Throw diamonds into the mix, and the high-contrast duo makes for an unbelievably striking, ultra-glamorous look.