Path 7



Let your inner seductress out by way of sexy serpent jewels that slither around the body’s curves, while standing for strength and new beginnings.

For centuries, the serpent has stood for so many things—love, seduction and beauty included.

This year, it stylishly slithers back to necks and wrists, symbolizing a sexy departure from the sweatpant culture we’ve grown used to given recent circumstances.

Necklace Jacob & Co
Bracelet Arunashi
Bracelet Misahara
Necklace Bulgari
Ring Pasquale Bruni
Earring Anne Sisteron
Ear Cuff Logan Hollowell
Earring Pasquale Bruni
Necklace Magerit at Underwood's
Bracelet Lalaounis
Ring Graziela Gems

Women want to be sexy again, after living in casual-land for so long during the last year, and gold snake jewelry is the embodiment of that.  

JENNIFER MCCURRY, Jewelry Specialist

By Marion Fasel

Snake jewels have slithered back into the forefront of style for any number of great reasons—of course, topping the list, is their seductive good looks. “Women want to be sexy again, after living in casual-land for so long during the last year, and gold snake jewelry is the embodiment of that,” explains Jennifer McCurry from Marissa Collections.

Snakes have long played the role of jewelry seductress. During the classical era in Greece women wore alluring gold snake armbands and rings. Diamonds began infusing serpent jewels with sparkle during the 19th century. Several chic royals including France’s Empress Eugénie and Britain’s Queen Alexandra flaunted diamond studded gold snake bracelets. In the 20th century, Elizabeth Taylor, María Felix and Catherine Deneuve were among the stylish movie stars who sported snake jewelry.

Back in the glory days of magazines, legendary Vogue Editor-in-Chief Diana Vreeland made sure snake jewels appeared all over the pages of her publication. In a 1968 editorial staff memo she said: “Don’t forget the Serpent. The serpent should be on every finger and all wrists and all everywhere. The serpent is the motif of the hours in jewelry. We cannot see enough of them.”

Today movie stars are once again making diamond snakes part of their red carpet looks. There is rarely a big occasion where a Bulgari Serpenti necklace doesn’t make at least one appearance. Stars who have worn the snake style just this year start with model Anna Cleveland and go right on through the alphabet to Zendaya.

Zendaya in Bulgari

zendaya snake bracelet
Zendaya attends the “Dune” UK Special Screening. (Photo by Lia Toby/Getty Images)


“For Bulgari, the Serpenti Collection manifests one of the most celebrated icons of the brand’s creativity,” explained Nicola Bulgari in the book Bulgari: Serpenti Collection written by yours truly. He went on to add, “It is also vivid proof of our ability to take inspiration from the past while introducing distinctive and striking reinterpretations.”

One reason for the snake’s staying power with iconoclastic houses like Bulgari is their linear form. It is what makes snakes so sexy in jewelry. Designers often wrap the bodies of gold and diamond snakes around wrists, necks and fingers. The meandering line gives jewels the great quality of movement. There is also a bit of playful peek-a-boo with skin exposed underneath parts of the jewel.

Another big reason snakes have been almost constantly popular is because they symbolize so many good things. During the classical era snakes were linked to the goddess of love, Aphrodite. Her bracelet represented alluring beauty. The power and wisdom of snakes was part of the lore of Alexander the Great and the Roman emperor, Augustus. Both leaders proclaimed they were sired by divine serpents. When Prince Albert presented a gold snake engagement ring to Britain’s young Queen Victoria, it sent a message to the world the creature was a symbol of everlasting love.

Today another meaning is regularly applied to snake jewels. “Snakes represent strength since their bodies are like one big muscle. They also symbolize new beginnings because they shed their skin,” says Jennifer McCurry. “New beginnings and strength are ideas women hold especially dear right now.”


Anne Sisteron
14 KT Gold Yellow Gold Diamond Snake Ear Climber

14KT Yellow Gold Diamond Snake Ear Climber

Ear Climber is 3/4″ in length

Serpenti Viper Earrings

18 kt rose gold earrings with pavé diamonds

Drina Flow Earrings

.40ct white diamonds set in 18k rose gold.

Drina I

1.15ct white diamonds, 2 ruby eyes set in 18k yellow gold. 2″ long by .70″ wide.

Pasquale Bruni
Look At Me Necklace

18k white gold with diamonds

Logan Hollowell
Kundalini Snake Cuff with Pavé Diamonds

14k gold and pavé diamond snake bangle with open back.

Ileana Makri
Queen Snake Ring Y-CHD

Polished 18k yellow gold,

Champagne Diamonds – 0.23 carats

Ring’s Height 2.5 cm & Width 1 cm (approximately)

Serpenti Bracelet

Rose gold, 1.08 carats

EF Collection
Diamond Snake Ring With Ruby Eyes

.19 carats of diamond and .02 carats of ruby.

Donald Haack Diamonds
Donald Haack Yellow & White Diamond “Snake” Ring

Set in 18K Yellow & White Gold, this snake ring features 45 round brilliant diamonds on the band with a pear-shaped fancy light yellow diamond in the center.

Slither & Sparkle

How stars wear the trend on the red carpet.

Eiza González in Bulgari

Photo by Theo Wargo/Getty Images

Cynthia Erivo in Roberto Coin.

Photo by Jon Kopaloff/Getty Images

Anna Cleveland in Bulgari

Photo by Pascal Le Segretain/Getty Images

Eiza González in Bulgari

Photo by Theo Wargo/Getty Images

Cynthia Erivo in Roberto Coin.

Photo by Jon Kopaloff/Getty Images

Anna Cleveland in Bulgari

Photo by Pascal Le Segretain/Getty Images

Gift Guide

Diamond jewelry gifting ideas and inspiration for everyone on your list.
holiday gifts for women diamond jewelry
Holiday Gifts for Her
The best diamond jewelry presents by our favorite designers for every lady on your list.
holiday gifts for men diamond jewelry
Holiday Gifts for Her
Bling out your man this holiday season with these gorgeous diamond jewelry gifts.
holiday gift price point budget diamond jewelry
Holiday Gift Guide By Price Point
From delicate diamonds to unique styles, these gifts at every price point are sure to put a smile on anyone's face.



Let's Play

Welcome to a whimsical new jewelry movement where pieces are designed for an underlying sense of unexpectedness, humor and joy. This trend’s imaginative spirit is easy to love.

lets play gum drop ring



Go Glam:
Black & White

There’s no more dramatic pairing than shadowy black and bright white. Throw diamonds into the mix, and the high-contrast duo makes for an unbelievably striking, ultra-glamorous look.




Two Stone Ring

Gone are the days when “engagement ring” is synonymous with “solitaire.” Two-stone styles are winning over millennial couples, but also have historic roots.

two stone ring