Founded in 2015 by seven major natural diamond producers as the Diamond Producers Association and re-branded in 2020, Natural Diamond Council (NDC) is the only not-for-profit entity specifically funded and established to promote the values of natural diamonds globally.
NDC operates out of offices in New York, Shanghai, Mumbai, and Antwerp. We work with a close network of writers, journalists, photographers, and producers to achieve our mission, supported by many instrumental industry partners, influencers, and friends. We are funded through contributions from our members and other partners throughout the industry.
Our goal at NDC is to create high-traffic marketing platforms through which we can engage consumers with the many inspiring narratives surrounding natural diamonds, the industry that enhances them, and the communities that depend upon them. In today’s digital world, we see an opportunity to capture the attention of a global audience by shining a light on natural diamond stories in social feeds, with high frequency.
Our platforms also provide marketing, promotional, and educational services to brands, designers, and retailers, encouraging them to promote the values of natural diamonds and support our mission.