Diamond Reports
Natural Diamond Council launched a report series on trends, origin, and other particularities of the ultimate gemstone – natural diamonds. Created in collaboration with governments, communities, and experts, these reports empower consumers, media, and industry professionals with transparent insights and engaging facts.
Diamond Reports: Diamonds of Botswana
Natural diamonds have underpinned Botswana’s rise from the third-poorest country in the world to a vibrant, middle-income country. Now Botswana is home to many skilled workers whose families benefit from largely free education, universal healthcare and paved roads.
Botswana is the second-largest diamond producer in the world, where diamonds make up a third of its fiscal revenue and account for a quarter of the country’s GDP. The diamond industry has been set up to deliver long-term, sustainable prosperity, facilitated by fair governments and collaborative, community-minded partners. That’s why diamonds remain a force for good in Botswana.
This report was brought to you with the kind support of Aurostar. Many thanks for their key contributions to the report: Government of the Republic of Botswana, De Beers Group, Debswana, Okavango Diamond Company, Lucara Botswana, Botswana Manufacturers Association, KGK Group, Venus Jewel.
Natural Diamond Trends Report
Flagship Report Unveiling Trends and U.S. Consumer Preferences Regarding Natural Diamonds:
We have partnered with trend analytics company, Tenoris, on our latest report, “Natural Diamond Trends, A 2024 Overview”, detailing the latest trends and consumer preferences regarding natural diamonds.
Insights from Natural Diamond Trends, a 2024 Overview:
- Round Diamonds remain the mainstay of the market, accounting for 82% of the center stones in natural diamond jewelry in 2024. At the same time, more consumers are choosing to express their individuality through fancy shapes, particularly elongated silhouettes like Oval diamonds, which extend the look and elegance of the hand.
- VS-clarity diamonds are gaining in popularity, whereas SI (Slightly Included) diamonds have long been the sweet spot for the American consumer.
- Consumers are gradually moving out of the 1-carat comfort zone, opting for larger diamonds for center stones.
- Rings are the most popular category of diamond jewelry, followed by earrings.
- The share of natural diamond jewelry by sales value is 33% bridal and 67% non-bridal (other natural diamond jewelry).
Diamond Reports: Diamond FACTS
This new edition of Diamond Facts report sets out to address the most common myths about the diamond industry using external reliable sources. It contains updated data on myths included in the first edition and new ones addressed with previously unreported data. As a single point of reference, it gives an accurate and consistent voice on key topics including:
1. Positive impact of natural diamonds with examples from producing countries as well as manufacturing.
2. Environmental stewardship.
3. Diamond verification.
4. information on pricing and production.
5. Disclosure and diamond terminology.
6. Traceability and responsible sourcing of natural diamonds.
Diamond Reports: Diamonds of Canada
The Canadian diamond industry is a spectacular story of discovery, growth, and benefits. The diamond industry works closely with governments, local communities, and Indigenous Peoples to optimize its socio-economic contribution and environmental stewardship, to observe a stringent health and safety culture, and to ensure that operations leave enduring benefits long after mines have closed.
Discover the story of some of the oldest diamonds in the world, and the impact they have had on key innovations in the industry:
1. Canada’s diamonds include some of the oldest in the world – 3.5 billion years.
2. Most of Canada’s diamonds are produced in the Far North, in the Northwest Territories (NWT), home to 11 official languages, and a population of 45,000 with half identifying as Indigenous.
3. Since the beginning of diamond recovery, a total of C$27.7 Billion was infused into Canada’s economy. 70% of spend was done locally in NWT, – C$19.3B with NWT businesses, $8.6B with Indigenous businesses.
4. Diamond mines have contributed 52% of the Government of NWT’s revenues from corporate income tax, property tax, fuel tax, and carbon tax in the past three years.
5. The largest off-grid solar plant in Canada’s North was created at Diavik diamond mine, proving renewable energy is possible in the sub-Arctic region.
6. Since 1996, diamonds generated 74,210 person years cumulative employment.
