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Discover Natural Diamonds

Engagement Ring
Shopping Guide

To find the perfect engagement ring, learn the 4Cs, understand the difference between natural and lab-grown diamonds, and shop with a trusted retailer.

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Natural vs Laboratory-
Grown Diamonds

Natural and laboratory-grown diamonds may look alike, but experts can always distinguish them by analyzing growth patterns and inclusions.

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Diamond Formation

Formed billions of years ago and brought to light by ancient volcanoes, natural diamonds, first found in India, embody timeless love and value.

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Average Engagement
Ring Cost

In 2024 the average U.S. engagement ring cost $6,750. The best choice is one that’s meaningful, suits your style and budget, and holds lasting value.

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Natural Diamond Council (NDC) is a not-for-profit organization dedicated to promoting and protecting the integrity of the natural diamond industry worldwide. NDC serves as the authoritative voice for natural diamonds, inspiring and educating consumers on their real, rare and responsible values.
© 2026 — Natural Diamond Council

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