There’s no set rule. While some reference the “three-month salary” guideline, most couples today prioritize finding a meaningful, high-quality engagement ring that fits their lifestyle and budget.
Shopping for an engagement ring is one of the most exciting (and sometimes overwhelming) parts of getting engaged. With so many styles, settings, and stones to choose from, it’s important to find a ring that not only reflects your personal style but also holds long-term value. Whether you’re picking out your own dream ring or shopping for your partner, this guide will walk you through everything you need to know before making this important purchase.
Think Beyond the 4Cs
No matter your engagement ring style, the diamond center stone is usually the focal point of your ring and will make up most of its value. While a diamond center stone is important, it doesn’t have to be “perfect” on paper to be truly stunning.
While it’s essential to ensure that the diamond you choose comes with a grading report from an independent and reputable laboratory like the Gemological Institute of America (GIA), don’t rely solely on the report to make your decision. Grading reports provide valuable information about the diamond’s cut, color, clarity, and carat weight, but these technical details don’t necessarily capture the full story of a diamond’s beauty or your personal style.
Many factors that influence how a diamond appears aren’t reflected in a grading report. For example, a diamond with a lower clarity grade might have tiny inclusions that are invisible to the naked eye, making it just as stunning as a flawless stone (but at a better price point). Similarly, a well-cut diamond with an excellent light return can outshine a larger carat stone with poor proportions.
Always view the diamond in person to truly evaluate its brilliance and remember that a higher grade on paper doesn’t necessarily mean a more beautiful diamond engagement ring.
Trust your eyes, your instincts, and your heart to find the diamond shape and ring style that speaks to you and your significant other.
Shop at a Trusted Retailer
To ensure a smooth and confident engagement ring shopping experience, shop at a fine jewelry retailer you trust.
- Seek recommendations from friends and family who have purchased engagement rings.
- Read online reviews to learn about customer experiences.
- Visit a jeweler in person to see their selection and ask questions.
- Look for additional services like warranties, resizing, and trade-up policies.
Reputable retailers often have a long-standing history of providing high-quality products, excellent service, and fair value—a reputation earned over time. A great retailer will take the time to educate you, help you find your ring size, present you with multiple diamond shape and ring setting options, work with your price point, and ultimately help you make an informed decision with ease.
When choosing a reputable jeweler, consider not only the diamond engagement ring but also the additional services they offer, such as warranties, lifetime maintenance, trade-up policies, and return policy options. These factors can significantly impact your long-term satisfaction. Look for a jewelry store that will be there for you long after your purchase, providing maintenance, resizing, repairs, and guidance for future diamond purchases (think: wedding bands and anniversary gifts) to celebrate life’s milestones and occasions.
Shop Smart
If it seems too good to be true, it probably is—especially when it comes to buying a diamond. While it’s tempting to jump on what looks like an incredible deal, remember that natural diamonds hold intrinsic value due to their rarity in nature. If the price tag of a diamond is significantly lower than others of similar size and quality, there’s often a reason. Pay close attention to critical details that can dramatically impact a diamond’s value and appearance:
Is it natural? Lab-grown diamonds may look similar but are far less valuable due to their abundance and ease of production.
Has it been treated? Some natural diamonds are treated to enhance their appearance, but these treatments significantly lower their value and should be disclosed.
Does it have damage? Chips or cracks may not be visible at first glance but can greatly reduce the diamond’s worth and durability.
Does it look milky? Subtle milkiness in a diamond’s appearance isn’t listed on grading reports but can dull its brilliance, significantly affecting its value. This issue is especially common with diamonds sold online.
Try on Different Styles
Always take the time to research, ask questions, try on different styles, and see the diamond in person whenever possible to ensure you’re making a truly informed decision. Even if you’ve been eyeing a particular style on Instagram or Pinterest, try on multiple diamond shapes and settings to see what looks best on your hand. What looks stunning in a picture might not suit your personal style—or feel as comfortable as you’d like for everyday wear. Some things to consider:
Diamond Shape: Round, oval, pear, emerald, and cushion cuts all have distinct personalities.
Setting: Solitaire, halo, three-stone, or vintage-inspired? Each setting style changes the look of your ring.
Metal Type: White gold, yellow gold, rose gold, or platinum—each offers a different aesthetic.
Band Style: Do you prefer a thin, dainty band or something bold and statement-making?
Don’t forget to think about how your engagement ring will look with a wedding band. Some settings sit flush with a band, while others (like high-profile solitaires) may require a contoured or curved band for a seamless fit.
Buying an engagement ring is a deeply personal experience, and there’s no one-size-fits-all approach. By understanding the basics of diamond selection, choosing a trusted jeweler, and staying true to your personal style and budget, you’ll be well on your way to finding a ring that perfectly symbolizes your love story.
