Discover the world of natural diamonds

Engagement Ring Shopping Guide

To find the perfect engagement ring, learn the 4Cs, understand the difference between natural and lab-grown diamonds, and shop with a trusted retailer.

Natural vs Lab-Grown Diamonds

Natural and laboratory-grown diamonds may look alike, but experts can always distinguish them by analyzing growth patterns and inclusions.

Diamond Formation

Formed billions of years ago and brought to light by ancient volcanoes, natural diamonds, first found in India, embody timeless love and value.

Average Engagement Ring Cost

In 2024 the average U.S. engagement ring cost $6,750. The best choice is one that’s meaningful, suits your style and budget, and holds lasting value.