A Letter From NDC CEO, David Kellie: 2023 Annual Report
“We aim to celebrate not just the diamonds themselves, but the people who follow their own passion to deliver beautiful creations and build a better world for the future.”
Firstly, I’d like to thank you for taking the time to read this report. Given the extent of our activities in 2023, we felt it important to share our key initiatives, celebrate our largest partners and demonstrate how we approach contributing to a thriving industry to benefit all.
Consumer demand for natural diamond jewellery is key to a prosperous diamond industry. Our collective success is dependent upon our consumers’ admiration and trust. As diamonds continue to appear even more frequently in culture and media, it is encouraging that young consumers are enthralled by them.
We have a singular mission: to promote the unique values of natural diamonds to consumers. These are values that no other luxury item can lay claim to. Through our status as the only not-for-profit, brand and retailer agnostic entity with this mission in the natural diamond industry, we rely on the support of many stakeholders to expand the reach and impact of our message. This report explains how we do this in a world where everybody is shouting to have their voice heard.
While constantly motivated to innovate and improve, our industry should also take considerable pride in what it has achieved. The industry continues to benefit from a pool of hugely talented people, each with expertise built over many years.
Read More: Natural Diamond Council: 2023 Annual Report
NDC is driven to raise awareness of progress from across the industry, whether it’s conservation initiatives, inspiring collections from talented designers, exceptional customer service or the careful management of this rare and precious resource. We aim to celebrate not just the diamonds themselves, but the people who follow their own passion to deliver beautiful creations and build a better world for the future.
I’d like to take this opportunity to thank everybody who has contributed to NDC’s mission. Our achievements have only been possible through the efforts of so many people and businesses. We hope this report encourages more to join us in promoting the values of natural diamonds in 2024 and beyond. Together, we will continue to inspire new consumers and build a prosperous industry for all.
