
Diamonds 101
Beyond the 4Cs. A collection of educational articles, diamond history & shopping information on natural diamonds to guide your next diamond jewellery purchase.


When AI & the Human Expert Chatted Over Diamonds
What will expert advice in the near future look like? As technology get smarter by the hour, we compared notes from sources on all things diamonds.
By Rujuta Vaidya

Invest Like The Smart Girl You Are!
Saved up some dough from your paycheck? Adding natural diamonds to your portfolio is a smart idea. Read on...
By NDC Editorial Staff

Natural Diamonds and Sustainability
Bust the myths and get to know the facts about how sustainable is your diamond.
By Rituparna Som

5 Things You Need To Know About Oval Cut Diamonds
Diamonds are a girl's best friend, but not all diamonds are created equally. Here’s why oval cut natural diamonds...
By Archana Thani

Unconventional Diamonds That Made the Cut
Discovering an array of unconventional diamond cuts.
By NDC Editorial Staff

Natural Diamond Council Busts Industry Myths with Facts
To address the myths and misconceptions about the natural diamond industry, the NDC conducted secondary research to better understand the...
By Natural Diamond Council

Diamond Facts Report
Addressing myths and misconceptions about the diamond industry
By Editorial Staff
Engagement Rings

The 5 C’s of Diamonds (Yes, 5): How to Select the Perfect Engagement Ring
Educated shoppers get the best engagement rings. Learn all about the 5 (yes, 5) Cs, and check out the...
By Editorial Staff


Guide to Buying the Perfect Engagement Ring
From choosing the right style to budgeting, buying a natural diamond engagement ring could probably be your first ever...
By Mahima Lodha

Set in Stone: Understanding Engagement Ring Settings
The anatomy of an engagement ring.
By Pallavi Foley