In the Super Bowl LVI showdown, the Los Angeles Rams came out on top, winning against the Cincinnati Bengals. And while the game will go down in history as the second ever to be clinched on home turf, it’s also sure to be remembered as the most star-studded, diamond jewelry-filled championship of all time.
Hosted at the SoFi Stadium in Inglewood, it’s no surprise that celebrities—and even the athletes themselves—turned on the glitz with mega-watt diamond jewelry looks. From the field to the halftime show to the A-listers in the stands, these are the Super Bowl LVI diamond jewelry looks that deserve a celebration all their own.
Before the Super Bowl
Cincinnati Bengals quarterback Joe Burrow arrived at SoFi Stadium in style wearing a one-of-a-kind Santos de Cartier watch with black diamonds customized by Leo Frost. Leo Frost is also behind Burrow’s now famous JB9 diamond chain necklace.
On the Field
Odell Beckham Jr.
For the big game, Rams wide receiver Odell Beckham Jr. teamed up with The Shoe Surgeon and Jason of Beverly Hills to design the most expensive diamond-encrusted cleats in the world.
“Odell was very involved in the process,” said Jason Arasheben of Jason of Beverly Hills. “We started with the Rams gold and from there the design really just came together. We’ve put diamonds on shoes before, but never warm up cleats. They have to look good and be functional. That isn’t an easy ask, but we made it happen.”
The cleats took over 100 man hours to create and feature 1,494 individual round brilliant white diamonds set into yellow gold and made with premium royal blue and yellow python material. With a total weight of just over 25 carats, the cleats are valued at $200,000.
The halftime show, which showcased the impact of hip-hop legend and entrepreneur Dr. Dre and served as a tribute to L.A.’s Black heritage, sparkled from beginning to end thanks to performances by Dr. Dre, Snoop Dogg, 50 Cent, Mary J. Blige, Kendrick Lamar, Anderson .Paak and Eminem.
Proudly representing the West Coast, Snoop Dogg celebrated becoming the new owner of Death Row Records with a custom diamond and gold pendant by GLD, featuring more than 13 carats of natural VS diamonds.
L.A.-born Kendrick Lamar stole the show with his electric performance of “Alright,” which featured intricate choreography and Lamar in a custom suit from the late Virgil Abloh’s final Louis Vuitton collection. A variety of Tiffany & Co. pieces, including a set of three brooches from the Tiffany archive, completed the look.
50 Cent may be a born-and-bred New Yorker, but he showed his love for Dr. Dre and the West Coast by recreating his classic debut music video, “In Da Club,” live onstage. During the halftime show, the rapper donned his iced-out “50” diamond chain, a diamond bracelet and massive diamond pinky rings.
In the Stands
You can always count on Beyoncé to bring a red carpet-worthy look to the Super Bowl. The superstar paired a strapless black corset and denim shorts with Messika High Jewelry, including the maison’s Shards of Mirror necklace, Flappers choker and the Exotic Charm Messika by Kate Moss earrings. Beyoncé also wore Messika diamond jewelry to the Super Bowl in 2020.
Champions know how to root for champions! King James always has pointers when it comes to styling men’s diamond jewelry, and this time the icon paired a casual button-up with layered diamond chain necklaces, bracelets and rings, including a gorgeous diamond pinky ring.