Thank You, By The Way


By choosing a natural diamond, you’ll make an impact on the lives of
millions of people and vulnerable ecosystems around the world.

Helps protect  the lives of millions of wild animals  globally, saving threatened species from extinction. 

Meet the loving giraffes whose home, part of the 1,000 square miles of natural land, is protected by leading diamond producers’ conservation programs. 

Helps provide access to education for over half a million children globally. 

Meet the students from a Botswana primary school who have access to free education thanks to contributions from natural diamonds.  

Supports conservation programs ensuring protection for wolverines, grizzly bears, and caribou in Canada’s Northwest Territories. 

In Canada’s pristine Northwest Territories, the natural diamond industry is positively contributing to the local economy in a way that respects, protects, and restores the environment. 

Contributed to 16 billion dollars of annual benefits for our world. That includes healthcare, agriculture, jobs, education, and biodiversity.

Meet the children from Botswana who benefit from a free education, home-grown employment and broader opportunities thanks to natural diamond contributions.

Provides high quality jobs and supports the livelihood of 10 million people worldwide. 

Investing in a natural diamond means investing in livelihoods. Meet the specialists at the source who benefit from the positive impact of natural diamonds.

Marriage proposal helped protect  the endangered Rhinos and safeguard  200,000 hectares across southern Africa. 

Some of the world’s most endangered species and their habitats are protected by the Diamond Route in southern Africa. ​

Helps provide access  to healthcare for more than 4 million people.

From solar-powered clinics to groundbreaking disease management programs, natural diamonds help build a healthier future. 

Step into the world of diamonds and get a behind-the-scenes look at the people, places, and positive impact of the diamond industry and the ongoing global efforts in diamond sustainability here. Discover the Diamond Facts here.​

We also invite members of the natural diamond industry to join us and help spread the message! If you are interested in our Sustainability Partner Program,  please email us at

These claims are based on sustainability reports transparently communicated on a yearly basis and audited by all NDC members, as well as data from (gathering info from the Kimberley Process and the World Bank), and 3rdparty analysis conducted by Trucost, part of S&P Global. 


The Natural Diamond Council educates on the benefits of choosing natural diamonds. It publishes engaging features and trend reports, and shares resources and information to help consumers understand the value of choosing this remarkable natural stone, and the power it has to contribute to developing and remote communities around the world. The NDC also works to support the integrity of the natural diamond industry, providing transparency and insight on the ethics, sustainability, and progress of this sector. For more information go to

The Responsible Jewellery Council is the leading ethics and sustainability body for the global jewelry and watch industry. The acclaimed RJC certificate is independently audited and ensures that industry players meet the highest standards in terms of business ethics, human and labor rights, health, safety and environmental management. The RJC also accelerates the progress of the industry towards the United Nations 2030 Agenda and the 17 Sustainable Development Goals (SDGs), in partnership with the United Nations Global Compact