Industry News

From China, the 2021 Spring/Summer Natural Diamond Trend Report

Celebrating confidence, joy and love with natural diamond jewelry.

Natural diamonds have long been associated with words like “forever,” “pure,” and “precious” and during the ongoing Coronavirus pandemic, these associations have never been more true.  We know people cherish deep connections with family and friends now more than ever and are seeking meaningful gifts representative of these relationships. 

In an effort to look at how diamond jewelry can represent the uniqueness of each of us, we teamed up with China’s top industry experts in fashion, jewelry and media to bring you the first 2021 Spring/Summer trend report. Specially looking at Chinese consumers tastes; the report serves to inspire and ignite your passion for diamond jewelry throughout the year ahead.  You will have access to exclusive insights from: Feng Chuxuan, Vice President of Chinese Culture Group Co., Ltd. and Editor-in-Chief of Huasheng Media; Jenny Kim, Founder and CEO of EPO Fashion Group; Jenny Jing, Founder, Executive Publisher and Editor-in-Chief of Bazaar Jewelry; Tong Wenwei, Founder of SHAOO; Pan, Founder of Pan’s Jewelry and celebrated Stylist, Lucia Liu. Our experts marked five distinct trends: Natural Simplicity, Diamond Delights, Fluid Spirit, Art Deco, and Romantic Halo – which we hope will provide you with some inspiration in shaping your natural diamond look this year.

Harry Winston, Art Deco Diamond Bracelet, Diamond Earrings
Harry Winston, Art Deco Diamond Bracelet, Diamond Earrings

The trend of Natural Simplicity highlights the minimalist designs growing in popularity with the younger generation.  As a result of the pandemic, consumers are getting by with less and seeking pared-down designs to reflect their changing priorities.  Diamond Delights showcases the versatility of natural diamonds, presenting them in unique combinations with pearls, gems, enamel, and mixed metals. Fluid Spirit celebrates the strength and spirit of women, paying tribute to their accomplishments with the fire and brilliance of natural diamonds. 

FRED, Chance Infinie Collection, 18k Pink Gold Necklace, 18k Pink Gold Ring
FRED, Chance Infinie Collection, 18k Pink Gold Necklace, 18k Pink Gold Ring

The Art Deco trend, beloved for decades, remains popular for Spring 2021 with modern twists on classic geometric styles.  And lastly, the Romantic Halo trend celebrates the commitment of couples.  From Toi et Moi to 3-stone rings, natural diamonds represent the ultimate promise of love. 

Van Cleef & Arpels, Two Butterfly, Between the Finger Ring, Earrings
Van Cleef & Arpels, Two Butterfly, Between the Finger Ring, Earrings
De Beers, Aria, A dance of Light, Prestige Diamond Ring Signature Diamond & 18k White Gold Signature Toi-et-moi Ring
De Beers, Aria, A dance of Light, Prestige Diamond Ring Signature Diamond & 18k White Gold Signature Toi-et-moi Ring

Download our trend report below for a deeper dive.

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