Culture & Style
Super Bowl Rings Are Packed With Diamonds and Hidden Details
By Anthony DeMarco, Updated: October 2, 2025
Let’s see how many carats this year’s champions take home.
Tom Brady wearing 7 Super Bowl Rings. (Instagram: @tombrady)
In the realm of sports awards, trophies are a true honor to receive. But kept in display cases following a big win, the joy they impart isn’t experienced on a daily basis. Championship rings, however, are personal keepsakes that players have for life and can wear regularly as a constant reminder of their rare accomplishment—not to mention bragging rights. The higher the profile of the sport, the greater the fame of its rings—and the ones that reign supreme are Super Bowl rings, crafted with natural diamonds.
Meet the Experts
Chris Poitras, general manager and VP of Pro Sports at Jostens, the company behind most of history’s Super Bowl rings.
Jeffrey Lurie is the Chairman and CEO of the Philadelphia Eagles. He led his team to two Super Bowl Championships in the last five years.
Jason Arasheben created Jason of Beverly Hills in 2002, is known globally for their one-of-a-kind diamond pieces that shatter the boundaries set forth by traditional jewelers. He has designed many championship rings across the NFL, NBA, NHL, and more.
Ahead, discover more about how these diamond-studded championship rings are made, who has the most, and more.
Who Creates Super Bowl Rings?
When the National Football Conference (NFC) champion and the American Football Conference (AFC) champion meet on a Sunday in early February for the Super Bowl, just one victorious team will take home rings that memorialize the moment and the season. Although Jostens used to be the go-to designer for the Super Bowl ring, having created 37 of the last 54 rings, Jason of Beverly Hills has recently been tapped in the last few years.
The first Super Bowl ring was commissioned by then-head coach of the Green Bay Packers, Vince Lombardi, in 1967 after the Packers defeated the Kansas City Chiefs 35-10 in what was then called the AFL-NFL Championship Game, before the merger of the two leagues. “He conceived of the idea and approached Jostens to design and produce the ring,” said Chris Poitras, general manager and VP of Pro Sports for the Minneapolis-based company.
The ring was modest by today’s standards, but it told the story of the team’s championship season. It consisted of a one-carat diamond that centered an outline of a globe in white gold, which Poitras says “was meant to represent the coming together of the two leagues to play in the first-ever world championship.”
Since then, the rings have grown progressively larger, bolder and blingier. The stories have become much more elaborate, and the gems used to tell the stories number in the hundreds. Poitras says, “They have risen as fine pieces of art and jewelry.” He also notes that the size and details of the rings have increased as the NFL franchises have flourished into multi-billion -dollar businesses.
“When you look back on the early years, we were trying to tell the story of the season within the history of the organization with simple stone alignments,” he said. “As these businesses became iconic brands, they wanted their logos expressed in the best possible way. The number of stones increased because of this.”
Poitras says that now, Jostens primarily works with the team owners when creating the design. The company presents different concepts to the owners then meets weekly, presenting hard samples until finalization. This lasts about six to eight weeks.
Philadelphia Eagles Chairman and CEO, Jeffrey Lurie, discovered it was more difficult than he anticipated. “I never really thought of the details that were required. You go through so much during a season. When you’re looking back 20 years from now, what do you want to have signified with that ring? What are the statements that you want to make about the team, about the season, about the kinds of players and coaches that we had? … How do you want to be remembered 20 years from now?”
Crafting the rings takes another six to eight weeks and combines modern manufacturing methods, such as 3D Printing and CAD/CAM, with artisan techniques. All of the work is performed at Jostens’ facilities in North America. The initial design and prototype work is done at its Eagan, Minn., facility. The rings are then manufactured at its Denton, Texas, plant. The hand-craftsmanship is completed at its workshop in Quebec, Canada.
“These rings are like a big jigsaw puzzle with upwards of 120 pieces,” Poitras said. “It’s easy to make one ring but to replicate that ring 500 to 1,000 times is more difficult.”
How Much Do the Super Bowl Rings Cost?
The NFL contributes about $5,000 per ring for up to 150 rings. In reality, Super Bowl rings usually cost between $30,000 and $50,000 each. After the league’s contribution, team owners cover the rest—often opting for far more extravagant designs and commissioning additional rings for coaches, staff, and other key figures. While Jostens won’t disclose exact costs, reports suggest that the New England Patriots’ Super Bowl XLIX rings in 2015 featured 205 diamonds and cost about $36,500 a pop. Since then, that number has almost certainly climbed.
Super Bowl Rings: Stories Told Through Diamonds
The diamonds on Super Bowl rings are the main vehicle for telling the stories of the year’s champs and their game. The most common image on the rings is also one of the more tedious items to reproduce: the Tiffany & Co.-created sterling silver Vince Lombardi Trophy awarded each year to the winning team; set on a triple concave-sided stand, it depicts a football in a kicking position.
The Philadelphia Eagles Super Bowl Rings
Of course, the specific story on each year’s ring is always different. For example, the bezel of the Philadelphia Eagles ring for its Super Bowl LII victory depicts a single trick play known as the Philly Special through a “waterfall” of 127 diamonds, a number representing the total of the jersey numbers of the three players who executed it—running back Corey Clement (30), tight end Trey Burton (88) and quarterback Nick Foles (9). Poitras says to the best of his knowledge it is the only time a single play was immortalized on a Super Bowl ring.
The newest Super Bowl ring, designed by Jason of Beverly Hills for the Philadelphia Eagles after their Super Bowl LIX victory, celebrates the team’s second championship with signature flair—rich in symbolism that honors a record-breaking season. One of the most ingenious elements of the ring design is a pair of wings that open with a hidden button to reveal Coach Nick Sirianni’s teamwork mantra: “YOU CAN’T BE GREAT WITHOUT THE GREATNESS OF OTHERS.”
The Kansas City Chiefs Super Bowl Rings
The Kansas City Chiefs are another team that has secured multiple Super Bowl rings in just a few years. The most recent two rings are from the 2022-2023 season and the 2023-2024 season. While they made it to the Super Bowl game in 2025 for a chance at a three-fer, they ultimately lost to the Philadelphia Eagles.
The Super Bowl LVII ring features three marquise-cut, football-shaped diamonds to represent their three wins in 1970, 2020, and 2022. A fourth marquise-cut was added to the 2024 ring to represent their four wins.
The Green Bay Packers Super Bowl Rings
The Green Bay Packers Super Bowl rings for Super Bowl XLV in 2010 used diamonds to tell various stories about the celebrated franchise. Four marquise stones on each corner of the ring represent its number of victorious Super Bowls. The “G” logo contains 13 diamonds to represent the number of world championships won by the franchise in its history. The total number of diamonds—92— represents the number of years that the franchise was in existence at that time.
The Miami Dolphins Super Bowl Rings
For the Miami Dolphins’ historic Super Bowl VII ring in 1972, 16 round diamonds encircle a central one-carat stone, symbolizing the team’s perfect 17-0 season—the only undefeated year in NFL history. The ring’s outer edge is inscribed with “Miami Dolphins” and “World Champions 1972,” while one side features the Super Bowl VII logo, the Lombardi Trophy, the words “Perfect Season,” and the 17-0 record. The opposite side bears the team logo, the player or coach’s name, and the motto “Winning Edge.” Today, original rings from that season are coveted collector’s items, with one belonging to safety Jake Scott selling at auction for $138,000.
The Chicago Bears Super Bowl Rings
The Chicago Bears’ Super Bowl XX ring in 1985 is perhaps most famous for being the largest Super Bowl ring ever produced. The massive size 25 ring was custom-made for defensive lineman William “The Refrigerator” Perry, who stood 6’2” and weighed over 335 pounds at the time. Designed by Jostens in 10k gold, the ring features a bold, diamond-encrusted “C” logo on the face, surrounded by 44 diamonds, with “World Champions” along the border. The sides include imagery of the Lombardi Trophy, the final score of the 46–10 victory over the New England Patriots, and the team’s iconic “Super Bowl Shuffle” season details. Perry’s oversized ring became a legend in its own right, cementing its place in Super Bowl lore.
The New England Patriots Super Bowl Rings
New England used to be credited for placing the most diamonds on a ring… twice. Its Super Bowl LI ring from 2017 boasted 283 diamonds, a number symbolizing the team’s 28-3 third-quarter deficit against the Atlanta Falcons. (New England won the game in overtime, marking the greatest comeback in Super Bowl history.)
That record was smashed by the Patriots for its Super Bowl LIII ring, which had an average of 416 of round diamonds and six marquise-cut diamonds totaling 8.25 carats.
Depicting the six Vince Lombardi Trophies it has won over the years, the Patriots’ Super Bowl LIII ring uses a rare fancy marquise-cut diamond for the shape of the football and brilliant round diamonds for the stand (these two diamond cuts, with the latter often pavé-set, are most common in Super Bowl rings).
The Los Angeles Rams Super Bowl Rings
However, in 2022, the Los Angeles Rams’ Super Bowl LVI ring broke the record again for the most diamond carat weight in NFL championship ring history, with approximately 20 carats of white diamonds. Crafted by Jason of Beverly Hills, this ring also features custom-cut blue and yellow sapphires and is made from white and yellow gold, pushing the boundaries of conventional championship ring design.
“Most people don’t understand how immersed we become in the design process. We are passionate about understanding the team, the season, and the city. We spent an entire day at SoFi Stadium. The first thing I said was, ‘What can you get me from the game? The field? Ball? What else?’ I didn’t just want it to be historical in design but have physical elements from the event as well. It all adds value and authenticity, creating a one-of-a-kind piece of memorabilia,” said Jason Arasheben, CEO of Jason in Beverly Hills.
Super Bowl Rings: Beyond Diamonds
It’s worth noting that Super Bowl rings are so large and heavy with gems that 10k gold is used to provide proper support, as opposed to higher karat gold, which could be too soft to support the size and weight.
Colored gems are used primarily for the colors of the team logo, which is often another extremely difficult aspect of creating the ring, Poitras said. “Teams never consult with us before they design a logo,” he joked. “It’s easy to produce a logo on paper and jerseys but to make it come to life with gold, diamonds and other materials is a bit more difficult. We do find a way to do it.”
The Super Bowl rings are usually presented in June, when teams begin practicing for the next season. However, due to the coronavirus pandemic, the rings for the Kansas City Chiefs’ Super Bowl LIV victory were presented to players and families in September in a private ceremony with masks and social distancing on the field at Arrowhead Stadium. Most of the staff were handed their rings in a drive-through ceremony.
“I can’t say that we’ve ever done that before,” says Poitras.
Who Has the Most Super Bowl Rings?
Tom Brady, who retired from the NFL in February 2023, has seven Super Bowl rings. Tom Brady has the most Super Bowl rings of any NFL player. Check out his most recent Super Bowl ring with the Tampa Buccaneers.
Sports and jewelry fans everywhere can’t wait to see what this year’s Super Bowl rings have in store.
