For Hannah Bronfman, Pressure Is a Privilege
The star of Amazon’s new show, The CEO Club, on being underestimated, buying old jewels, and the power of shaking up your own path.
Published: February 24, 2026
Written by: Faran Krentcil
At the beginning of the new Amazon Originals reality series The CEO Club, Venus Williams says a mantra that’s as true for female executives as it is for diamonds: Pressure is a privilege.
“That’s the truth I am living right now,” confirms Hannah Bronfman, who is one of the show’s breakout stars. On TV, we see the New York native navigate fundraising deals, explain women’s health issues, then race home to tuck her two toddlers into bed, all while wearing a trio of diamond tennis bracelets given to her by her husband, the DJ and musician Brendan Fallis. “I look at them, and I know these will last forever. Just like the work I’m doing and the impact it will have in the women’s wellness space can last forever. But the effort and commitment it takes to get there — it’s almost indescribable.”
Meet the Author
- Faran Krentcil is a fashion journalist and critic based in New York City.
- She is the founding editor of Fashionista and a graduate of Duke University. Her work has been published in Only Natural Diamonds, the Wall Street Journal, Vogue, Harper’s Bazaar, and more.
- Faran is also a commercial illustrator whose portfolio includes work for Bergdorf Goodman, Ray-Ban, and Penguin publishing group. She has consulted for brands including Balenciaga, Marc Jacobs, and IMG Fashion.
Meet Hannah Bronfman, the Breakout Star of The CEO Club
The daughter of actress Sherri Brewer and entertainment CEO Edgar Bronfman Jr., Hannah Bronfman speaks with the same Hollywood-inflected accent as Nicole Richie and has a similar knowing-but-friendly vibe when discussing her work with strangers. She initially thought she’d be a fine artist and majored in sculpture at Bard College. But her knowledge of both business and media drew her away from rarified gallery spaces and into the world of social media, where she built a following of over a million followers, first with content around fashion and music (Hannah was a popular DJ at runway shows and after-parties). But something shifted when Bronfman married fellow musician Brandon Fallis and thought she’d easily start a family.
When a Personal Experience Became a Professional Mission
“I experienced infertility, pregnancy loss, a lot of grief and confusion,” she said. “And I shared it all online… That ended up opening up a new purpose for me, where I could take these conversations around women’s health, which are still vastly underexposed and underfunded, and turn them into shareable content and eventually, investments in companies that are built to help women navigate the things I had trouble navigating… There are millions of us out there. It’s a market that needs to be served.”
Inside The CEO Club
In The CEO Club, which premieres this week, we see Hannah Bronfman fighting to raise $40 million for projects that center on endometriosis, fibroids, and other underfunded female health problems that have real effects on fertility, mental health, and even life expectancy. “All of these things, women were dealing with totally on their own in silence,” she explains to her TV audience. “Talk about pressure.”
Hannah Bronfman admits she’s been approached about being on TV “many, many” times before. “I really didn’t want to be on a show that just pits women against each other for entertainment,” she sighs. “Even if those women are fabulous, you know? At the same time, I knew I’d have to do a TV show at some point, because the visibility it can give to women’s health is too important. And that’s so much bigger than me.” When The CEO Club came along last year, Bronfman says, “it felt like the thing I was holding out for the whole time.”
The show allows her to give viewers a peek into the often-secretive world of venture capital fundraising, which — thanks to Shark Tank and Succession — doesn’t get a lot of realistic coverage in the media. “Less than 2% of funding goes to Black female founders,” says Bronfman. “But I think when we do get in the room, it’s because our ideas innately understand a need in the market that isn’t being met. And because our confidence and our attitude, hopefully, projects that we can win on a real scale.”
Bronfman advises first-time founders to dress for confidence in meetings instead of aiming for corporate flash. “Whatever you’re going to wear to enhance your confidence is going to be the right answer,” she explains. Whether that’s layering two delicate necklaces or stacking tennis bracelets or wearing hair up with statement earrings—it’s about showing up as your authentic self.”
Hannah Bronfman on Style, Confidence, and Diamond Jewelry That Lasts
Her own aesthetic leans minimal on the fingers, with a couple of bracelets and necklaces forming her daily uniform. She has three piercings in each ear, though she doesn’t necessarily fill every hole every day. “I definitely have a little bit of an ear party going on, but it doesn’t feel overwhelming,” she says. As for her diamond tennis bracelets, Bronfman admits they add some heft to her self-image. “The first time I put them on, I was like, ‘Wow, I feel like an adult,’” she recalls. “These feel like pieces I will have forever, that I will probably give to my kids.”
These feel like pieces I will have forever, that I will probably give to my kids.
Bronfman has since added a diamond tennis necklace to her collection, along with a Jewish star from David Yurman accented with natural diamonds that conveys both the endurance and the rarity of her heritage. “I love Alison Lou, too,” she says, noting that the combination of precious natural diamonds and playful pastel enamel transmits the right kind of approachable luxury for her current, chaotic life.
She’s also got her eye on a vintage diamond watch, but the hot pursuit of a perfect archival find will have to wait. “I’m a little busy right now,” she says, laughing. “And locking down that perfect piece is a commitment. Like everything, you know, you want it to be something you wear forever. Beauty is really in how something will last.”
