Behati Prinsloo and Adam Levine Star in Jacquie Aiche’s “Rebel Heart” Campaign

Wild, romantic and sensual natural diamonds.

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Jacquie Aiche, known for her boho-style jewels and stunning natural diamond designs, is celebrating the free spirit nature of her brand with a new campaign starring Adam Levine and Behati Prinsloo aptly named “Rebel Heart.” The power couple have been long-time fans of Jacquie Aiche and her pieces and looked gorgeous layering natural diamond necklaces, stacking rings and artfully piling on bracelets for the photo shoot.

“The Rebel Heart campaign was designed for the rebels, the lovers, and the wild ones,” shares Aiche in a press release. “The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection.” Rebellion, romance, and sensuality come through in the campaign with Prinsloo wearing iconic pieces like the large pave Hamsa charm, the Alien inlay necklace, and the Sophia diamond finger bracelet.

Prinsloo is no stranger to Aiche’s designs, having starred in campaigns for the brand back in 2015 and 2018. “I feel like I’m in a different place in my life now,” Pinsloo said of shooting the Rebel Heart campaign. “This time around, it felt so special with Adam and I collaborating together. It was all so natural.”  Although his first time modeling for Jacquie Aiche, Levine is no stranger to the brand. “I have a custom alien ring from Jacquie Aiche that I wear all the time,” he shared in a Q&A. “We both love her jewelry designs, so it was a very quick and easy yes when the opportunity to work with Jacquie and Behati came up.”

Courtesy of Jacquie Aiche

Prinsloo also owns her fair share of Jacquie Aiche pieces, citing the anklets and the alien inlay necklace as some of her favorite designs. As for the gemstones, “they are all so special in their own way,” she muses. “If I had to choose, it would probably be Emerald (my birthstone) and Diamond. I’ll always love diamonds!”

Aiche shared of the campaign, “it’s all about sharing your own light with the world. With Adam and Behati, they’re both so positive and so energetic, you could just feel the electricity between them on set.” Levine and Prinsloo brought that energy to set, their first time shooting a campaign together as a couple. “Ever since introducing our men’s collection, I’ve dreamt of a his and hers campaign,” Aiche revealed in the Q&A. “Behati and Adam just felt like the perfect match.”

The couple wear the natural diamond jewelry pieces well, their energies a perfect match for the Jacquie Aiche vibe. “Every time we shoot together it feels just as special as the first,” Aiche says of collaborating with Prinsloo. “She has an energy that’s unlike any other, and it shines even brighter when she’s wrapped up in jewels.”

Courtesy of Jacquie Aiche

“This collection has something for everyone,” Aiche shares in the Q&A. Whether you’re looking for a powerful talisman, a forever classic diamond piece, a sensual body layer, or a crystal that manifests what you need most.”

Jacquie Aiche’s Rebel Heart collection is available now at and watch the jewelry in action in the exclusive video above.