Culture & Style
2025 US Open: Tiffany & Co. Swings Into Action With a Diamond Tennis Racket
By Hannah Militano, Updated August 20, 2025
Tiffany & Co. has officially unveiled its 2025 US Open pop-up, displaying tennis trophies crafted by the jeweler, a one-of-a-kind diamond tennis racket, and an immersive AI experience.
The Tiffany & Co. 2025 US Open Pop-Up in the Fountain Plaza at the USTA Billie Jean King National Tennis Center.
Tiffany & Co. is making its presence known at the USTA Billie Jean King National Tennis Center for the third year in a row, with an innovative new pop-up for the 2025 US Open. Beginning August 18 and running through September 7, the immersive experience spotlights the jeweler’s legendary craftsmanship and enduring ties to athletic achievement.
Meet the Author
- Hannah Militano covers diamond jewelry trends, the fashion industry, pop culture, and celebrity news.
- She holds a Bachelor’s degree from the Fashion Institute of Technology.
- As a journalist, her work has been featured in publications such as Editorialist, Carine Roitfeld’s CR Fashion Book, L’Officiel USA, Grazia USA, Coveteur, and more.
Inside the Tiffany & Co. 2025 US Open Pop-Up Experience
Located in the Fountain Plaza at the USTA Billie Jean King National Tennis Center, the 2025 Tiffany & Co. US Open pop-up is framed by the House’s iconic trophies and a one-of-a-kind HardWear by Tiffany tennis racket.
At the heart of the reimagined space, a giant Tiffany Blue tennis ball steals the show, set against navy-blue walls playfully covered in hundreds of smaller Tiffany Blue tennis balls.
The Diamond HardWear by Tiffany Tennis Racket Serves Up Style at the 2025 US Open
A one-of-a-kind HardWear by Tiffany tennis racket is making its shining debut this year. Inspired by one of Tiffany’s most iconic collections, this bespoke design features nearly 5 carats of natural diamonds on its face. The racket is teamed with a 24-karat gold vermeil tennis ball, stitched with almost 7 carats of diamonds, tracing its seams.
Inside, visitors can view the Men’s and Women’s Singles Championship trophies. A tradition that spans nearly 40 years, Tiffany trophies are crafted annually by Tiffany’s master silversmiths at the Tiffany & Co. hollowware workshop in Cumberland, Rhode Island. Since 1987, the jewelry house has created some of the most memorable trophies in American sports, including horse racing’s 1860 Woodlawn Wase, Super Bowl trophies, golf awards for the PGA Tour, and Formula One’s Miami Grand Prix trophies.
Technology Meets Tradition: Tiffany & Co.’s AI Experience at the 2025 US Open
The pop-up features an exclusive Tiffany & Co. & Meta AI experience, blending technology with heritage in a way guests can engage with. Visitors will have the ability to envision themselves as tennis stars with a digital takeaway depicting them on center court at the celebrated tournament.
A Look Back at Tiffany & Co.’s 2024 US Open Pop-Up
Last year, the main attraction came in the form of a one-of-a-kind Elsa Peretti® Diamonds by the Yard® tennis racket. Created in commemoration of Peretti’s 50th anniversary with Tiffany, the racket incorporated one of her most iconic designs for the brand.
After joining Tiffany in 1974, Peretti kicked off her revolutionary career with her inaugural creation for the House. She placed twelve small diamonds, set in gold bezels at varying lengths on a 36-inch chain. When her close friend and collaborator, fashion designer Halston, first saw her design, he dubbed it “Diamonds by the Yard.”
The racket’s face and grommet featured a gold “diamond” vibration dampener, interwoven with strings of delicate natural diamonds to celebrate “Tiffany’s authority in diamonds and history with the USTA,” according to the brand. Its rim was finished in the house’s signature robin’s egg blue, while the black handle carried a subtle open-heart motif, echoing another of Peretti’s iconic designs for the jeweler.
Paired with Tiffany Blue tennis balls stitched with diamonds, the racket was displayed in an imaginative window installation at The Landmark, the brand’s Fifth Avenue flagship.
The activation also included an AR Mirror, created by Snap Inc., with two interactive AR Lens experiences designed for you and a friend. Visitors could also view replicas of the US Open Men’s and Women’s Singles Championship Trophies, which Tiffany & Co. has been crafting since 1987.
Before the tournament, the Women’s Singles Championship Trophy was displayed in a window at The Landmark, and for the 2024 Singles Championship ceremonies, Tiffany & Co. presented the full suite of US Open trophies on the court for the very first time.
American tennis star Taylor Fritz attended the Tiffany & Co. 2024 US Open Pop-Up, where he admired the iconic trophies on display. According to ESPN, Fritz entered the tournament as the highest-ranked American man, holding the No. 12 spot. The 27-year-old athlete arrived at the pop-up wearing two natural diamond Tiffany Lock Bangles and a diamond-studded Tiffany HardWear Graduated Link necklace, styled effortlessly with a plain white tee and black slacks.
