Retail Partnerships
Learn more about the benefits of becoming a Natural Diamond Council Retail Partner.
Join our growing and esteemed NDC Retail Community. View Current Partners.
NDC Retail Partners represent the leading natural diamond retailers across North America, distinguished by their commitment to natural diamonds and upholding their luxury positioning in the marketplace, their passion for creating exceptional in-store experiences, and their dedication to responsible business practices through ethical sourcing.
By investing in advancing their natural diamond business, NDC Retail Partners will have access to:
Exclusive Advertising
Campaign Assets
Multimedia
Formats
Customizable
iFrames
Lifestyle & Education
Content Libraries
Interactive
Education
2026 Co-Op Campaign Offerings
NDC Retail Partners have access to co-op advertising assets which celebrate natural diamonds as Earth’s masterpiece – born of nature’s grandeur, perfected by human ingenuity, and cherished across life’s most meaningful moments. Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, and POS. Assets can be customized with retailer’s logo. Examples of co-op advertising assets per advertising campaign are listed below.
Eternally Yours
Eternally Yours: 30s Film
Eternally Yours: 15s Film
Eternally Yours: OOH/Billboard
Eternally Yours: Single Page
Eternally Yours: Social Post
Real. Rare. Responsible.: Generic Holiday Diamond
Real. Rare. Responsible.: “Generic Holiday Diamond” OOH/Billboard
Real. Rare. Responsible.: “Generic Holiday Diamond” Single Page
Real. Rare. Responsible.: “Generic Holiday Diamond” Double Page Spread
Real. Rare. Responsible.: “Generic Holiday Diamond” Social Post
Real. Rare. Responsible.: “Generic Holiday Diamond” Digital Banner
Real. Rare. Responsible.: Generic Botswana
Real. Rare. Responsible.: “Generic Botswana” OOH/Billboard
Real. Rare. Responsible.: “Generic Botswana” Single Page
Real. Rare. Responsible.: “Generic Botswana” Double Page Spread
Real. Rare. Responsible.: “Generic Botswana” Social Post
Real. Rare. Responsible.: “Generic Botswana” Digital Banner
Retail Partners are eligible to enjoy additional perks such as:
Editorial and Syndicated
Content Opportunities
Eligibility for NDC’s
Premier Retailer
Accreditation
Invitations to
Special Events
Beyond the
4C’s Education
Additional
Perks
Join our Retail Partner Community
Get in Touch
Official Partner Program
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