Luxury independent jewelers whose businesses focus on natural diamonds and their luxury positioning can qualify to utilize advertising campaigns featuring NDC’s Global Celebrity Ambassador. These include natural diamond jewelry lifestyle and bridal campaigns, as well as provenance holiday diamond campaigns.

Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, POS, and i-Frames for retailer’s website with customizability. Assets can be customized with retailer’s logo and natural diamond engagement ring. 

Examples of co-op marketing assets per advertising campaign are listed below and can be accessed on NDC’s Proprietary Retail Partner Platform upon becoming a partner.

Other jewelers have access to ‘generic’ Real. Rare. Responsible. campaigns, without the celebrity ambassador. This includes holiday diamond campaigns filmed in the Northwest Territories of Canada.

Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, and i-Frames for retailer’s website with customizability. Assets can be customized with retailer’s logo and natural diamond engagement ring.

Examples of co-op marketing assets per advertising campaign are listed below and can be accessed on NDC’s Proprietary Retail Partner Platform upon becoming a partner.