Retail Partnerships

Learn more about the benefits of becoming a Natural Diamond Council Retail Partner. Join our growing and esteemed NDC Retail Community. View Current Partners.

NDC Retail Partners promote the real, rare, and responsible values of natural diamonds and the integrity of the industry by investing in NDC’s co-op advertising campaigns.

By investing in advancing their natural diamond business, NDC Retail Partners will have access to:

Retail Partnerships 
Exclusive Advertising
Campaign Assets
Retail Partnerships 
Multimedia
Formats
Retail Partnerships 
Customizable
iFrames
Retail Partnerships 
Lifestyle & Education
Content Libraries
Retail Partnerships 
Interactive
Education

Partnerships with Luxury Independent Jewelers

Luxury independent jewelers whose businesses focus on natural diamonds and their luxury positioning can qualify to utilize advertising campaigns featuring NDC’s Global Celebrity Ambassador. These include provenance and positive impact Real. Rare. Responsible. campaigns in the Northwest Territories of Canada and Botswana, as well as natural diamond jewelry bridal and lifestyle campaigns. 

Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, POS, and i-Frames for retailer’s website with customizability. Assets can be customized with retailer’s logo and natural diamond engagement ring. 

Examples of co-op marketing assets per advertising campaign are listed below and can be accessed on NDC’s Proprietary Retail Partner Platform upon becoming a partner. 

Real. Rare. Responsible. Provenance:
Canada & Botswana with Global Celebrity Ambassador

Retail Partnerships 

Real. Rare. Responsible.: “Canada” 30s Film with Global Celebrity Ambassador

Retail Partnerships 

 

Real. Rare. Responsible.: “Canada” OOH/Billboard with Global Celebrity Ambassador

Retail Partnerships 

 

Real. Rare. Responsible.: “Canada” Double Page Spread with Global Celebrity Ambassador

Retail Partnerships 

 

Real. Rare. Responsible.: “Botswana” OOH/Billboard with Global Celebrity Ambassador

Retail Partnerships 

 

Real. Rare. Responsible.: “Botswana” Double Page Spread with Global Celebrity Ambassador

Step into the world of socially responsible and responsibly sourced natural diamonds to get a behind-the-scenes look at the people, places, and positive impact of the diamond industry and the ongoing global efforts in diamond sustainability.

 

Real. Rare. Responsible.: “Botswana” 15s Film

Real. Rare. Responsible. Diamond Jewelry:
Bridal & Lifestyle with Global Celebrity Ambassador

Retail Partnerships 

 

Real. Rare. Responsible.: “Bridal & Lifestyle” 15s Film with Global Celebrity Ambassador

Retail Partnerships 

 

Real. Rare. Responsible.: “Bridal & Lifestyle” OOH/Billboard with Global Celebrity Ambassador

Retail Partnerships 

 

Real. Rare. Responsible.: “Bridal & Lifestyle” Double Page Spread with Global Celebrity Ambassador

Retail Partnerships 

 

Real. Rare. Responsible.: “Bridal & Lifestyle” Social with Global Celebrity Ambassador

Retail Partners are eligible to enjoy additional perks such as:

Retail Partnerships 
Editorial and Syndicated
Content Opportunities
Retail Partnerships 
Influencer
Activations
Retail Partnerships 
Invitations to
Special Events
Retail Partnerships 
Additional
Perks

Partnerships with Other Jewelers

Other jewelers have access to ‘generic’ Real. Rare. Responsible. campaigns, without the celebrity ambassador. These include provenance and positive impact campaigns in the Northwest Territories of Canada and Botswana. 

Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, and i-Frames for retailer’s website with customizability. Assets can be customized with retailer’s logo and natural diamond engagement ring.

Examples of co-op marketing assets per advertising campaign are listed below and can be accessed on NDC’s Proprietary Retail Partner Platform upon becoming a partner.

Real. Rare. Responsible. Provenance: Canada & Botswana

Retail Partnerships 

 

Real. Rare. Responsible.: “Canada” 30s Film

Retail Partnerships 

 

Real. Rare. Responsible.: “Canada” OOH/Billboard

Retail Partnerships 

 

Real. Rare. Responsible.: “Canada” Double Page Spread

Retail Partnerships 

 

Real. Rare. Responsible.: “Botswana” OOH/Billboard

Retail Partnerships 

Real. Rare. Responsible.: “Botswana” Double Page Spread

Step into the world of socially responsible and responsibly sourced natural diamonds to get a behind-the-scenes look at the people, places, and positive impact of the diamond industry and the ongoing global efforts in diamond sustainability.

 

Real. Rare. Responsible.: “Botswana” 15s Film

 

Retail Partners are eligible to enjoy additional perks such as:

Retail Partnerships 
Syndicated Only Natural Diamonds Content
Retail Partnerships 
Influencer
Activations
Retail Partnerships 
Invitations to
Special Events
Retail Partnerships 
Additional
Perks

NDC’s Proprietary Retail Partner Platform 

NDC’s Retail Partner Platform is a one-stop destination for retail partners to submit and fulfill media plans and claims, access education, leverage non-campaign social assets, white-glove concierge service, and more.

Join our Retail Partner Community

Get in Touch

Official Partner Program

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Natural Diamond Council (NDC) is a not-for-profit organization dedicated to promoting and protecting the integrity of the natural diamond industry worldwide.NDC serves as the authoritative voice for natural diamonds, inspiring and educating consumers on their real, rare and responsible values.