NDC Retail Partners promote the real, rare, and responsible values of natural diamonds and the integrity of the industry by investing in NDC’s co-op advertising campaigns.

By investing in advancing their natural diamond business, NDC Retail Partners will have access to:

Luxury independent jewelers whose businesses focus on natural diamonds and their luxury positioning can qualify to utilize advertising campaigns featuring NDC’s Global Celebrity Ambassador. These include provenance and positive impact Real. Rare. Responsible. campaigns in the Northwest Territories of Canada and Botswana, as well as natural diamond jewelry bridal and lifestyle campaigns. 

Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, POS, and i-Frames for retailer’s website with customizability. Assets can be customized with retailer’s logo and natural diamond engagement ring. 

Examples of co-op marketing assets per advertising campaign are listed below and can be accessed on NDC’s Proprietary Retail Partner Platform upon becoming a partner. 

Other jewelers have access to ‘generic’ Real. Rare. Responsible. campaigns, without the celebrity ambassador. These include provenance and positive impact campaigns in the Northwest Territories of Canada and Botswana. 

Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, and i-Frames for retailer’s website with customizability. Assets can be customized with retailer’s logo and natural diamond engagement ring.

Examples of co-op marketing assets per advertising campaign are listed below and can be accessed on NDC’s Proprietary Retail Partner Platform upon becoming a partner.