A Glimpse Of Something Remarkable

Unveiling Bold New Additions to the Forevermark Avaanti Natural Diamond Jewellery Collection

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The universe is a series of waves, each ripple moving through our lives to bring momentum that leads to better things. Be it in the form of jobs or relationships, these waves of change and new opportunities are a manifestation of the infinite potential that exists around us. We may not always recognise the power of these moments, but for the times when we do, we need a way to celebrate and commemorate this occasion with something just as precious and rare, a natural diamond. Born out of the ripple effect of a wave, the Forevermark Avaanti jewellery collection has now added an artistic touch to itself with wrap as their inspiration for this season. The new range exudes a feminine edge, capturing the essence of modern minimalism with its sculptural design and perfectly executed wrap design.

In their incredible glory, natural diamonds are definitive markers of time, significance and moments. To own a diamond is an empowering feeling that enables women to believe in their true potential and make waves wherever they go. For women of today, diamonds represent strength and prosperity just as much as they reflect their indomitable spirit.

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From Concept to Reality: The Inspiration Behind 
While in Italian the word ‘Avanti’ means to move forward or ‘come in’, in Sanskrit the word translates to ‘being modest’. The new Forevermark Avaanti Collection is the place where the two meanings converge and create their own space in the language of beauty, through its iconic and symbolic designs that were purposed to be a reminder of the inner strength of every woman.

“The global Forevermark Avaanti™ collection has been crafted with rare and natural De Beers Forevermark diamonds. Each piece from the collection is like a personal representation of those who wear it and reminds them that they can bring about change with just a single ripple. To support the collection De Beers Forevermark introduced The Forevermark Avaanti™ campaign that is a reminder that if you believe in yourself and seize the day, you can be unstoppable.”, Mr. Sachin Jain, Managing Director, De Beers India.

This season, the Forevermark Avaanti collection reaches newer heights in style and innovation with three exciting, bold new additions. With a fresh, contemporary take on the modern collection, the latest designs embody a dynamic sense of possibility, a spark of inspiration that can turn into a blaze of creativity, inspiring the wearer to realise their potential and make a lasting statement every day.

The idea behind the new designs of the collection is to invoke the precious stones’ timeless allure through stylised wrap designs. It tells the tale of recreating what it means to walk the same path and build your future that you create. It inspires you to channel your inner tidal wave, to create an unyielding momentum to give you the freedom to express your true self.

The pieces are crafted using rare and ethically sourced natural diamonds. The clean, dynamic designs shine brighter with the added radiance of pavé-set diamonds. Worn together or alone, these natural diamond jewels are the cornerstones of your next adventure.

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To the Unstoppable Women of Tomorrow
Inspiring women to unleash their own ripples into the world, each beautifully crafted natural diamond piece from the collection celebrates the power of possibilities. Understanding this new ethos as the paragon of hope, the designs are a promise of hope and an invitation to strive towards excellence. 

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