The 16 Best Diamond Moments in Super Bowl History
On the biggest night in football, natural diamonds take center stage.
Published: February 6, 2026
Written by: Sarah Cassuto
Diamonds have become part of the Super Bowl’s unofficial uniform. From sideline studs to jewelry illuminating the unrivaled halftime stage, football’s biggest night now doubles as a global showcase for extraordinary natural diamonds.
Beyond style, these pieces mark triumphs, milestones, and cultural history. From championship rings to statement jewelry worn on and off the field—by athletes, performers, and celebrity guests alike—diamonds are a part of tradition.
Ahead, we revisit the most iconic diamond moments in championship game history.
Meet the Author
- Sarah Cassuto graduated from the University of Maryland with a degree in Journalism.
- As a journalist, she has worked at publications including the New York Post, GQ, Glamour, and Teen Vogue.
Extraordinary Diamond Moments at the Super Bowl Halftime Show
Kendrick Lamar Iced Out for Super Bowl LIX Halftime Show
While headlining the halftime show in New Orleans, Kendrick Lamar appeared in layered diamond chokers anchored by a custom “a” pendant from Eliantte & Co. He performed his hit “Not Like Us,” which serves as a diss track aimed at Drake. The necklace references a lyric from “Not Like Us”: “Tryna strike a chord, and it’s probably A minor.”
The 27-time Grammy winner wore flare jeans and a jacket that read “Gloria” across the front. The look was completed with two Rahaminov diamond pins—the marquise-cut diamond Angel Wing brooch and the Half Moon Sunset diamond pin.
Usher Decked in Diamonds at Super Bowl LVIII
For his halftime performance, Usher wore more than $400,000 worth of jewelry. His accessories included a 9-carat diamond “U” pendant by Jacquie Aiche, a diamond and ruby phoenix brooch by Dolce & Gabbana, and a floral diamond brooch worn on his cap. Throughout his 13-minute performance, he was joined on stage by Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am, and Jermaine Dupri.
Alicia Keys Joins Usher for Super Bowl LVIII
During Usher’s halftime show, Alicia Keys joined his performance of his 2004 hit “My Boo.” Keys wore a floral diamond ring and Tabayer’s natural diamond Oera earrings. Styled by Jason Bolden, the jewels matched her red Dolce & Gabbana bodysuit and organza cape as she sparkled alongside Usher on stage.
Rihanna’s Iconic Performance at Super Bowl LVII
Rihanna took the halftime stage in a red Loewe and Alaïa outfit, cradling her baby bump in a moment that transformed the performance into a defining pop-culture pregnancy reveal. This memorable moment was paired with lots of diamonds, including Messika diamond ear cuffs and earrings, a ruby and diamond ring by Bayco, Jacob & Co.’s Brilliant Northern Lights watch, and vintage diamond brooches from Joseph Saidian & Sons.
Katy Perry Sparkles on Stage at Super Bowl XLIX
Katy Perry’s halftime show was as much a fashion moment as a pop culture event. The singer wore 20-carat diamond earrings by Lorraine Schwartz, paired with four custom Jeremy Scott outfits, combining bold sparkle with playful theatrics, including the now-legendary “Left Shark” moment.
Beyoncé Takes on Super Bowl 50 in Over 100 Carats of Diamonds
As a guest during Coldplay’s halftime show, Beyoncé rocked the stadium in more than 100 carats of custom Lorraine Schwartz jewelry. The look featured football-shaped diamond earrings, a 30-carat cushion-cut ring, and two double-wrap diamond pinky rings.
Snoop Dogg Performs at Super Bowl LVI in a Custom Diamond Necklace
In 2022, Snoop Dog took the stage in a custom Death Row Records pendant designed by GLD and set with more than 13 carats of natural diamonds. The pendant celebrated his newly announced ownership of the label and referenced his album B.O.D.R.
Madonna Wears Bulgari Diamonds at Super Bowl XLVI
Madonna brought full glamour and a touch of drama to Super Bowl XLVI. The pop icon paired white gold and diamond drop earrings by Bulgari with a bespoke gold headpiece by Philip Treacy and a Givenchy Haute Couture outfit. The result was a performance look equal parts high fashion and high energy.
Another standout piece from the 2012 halftime show: diamond-encrusted headphones designed in collaboration between Graff and Beats by Dr. Dre. Weighing over 120 carats and accented with rubies. They debuted as LMFAO joined Madonna to perform a medley of “Party Rock Anthem,” “Music,” and “Sexy and I Know It”, and later turned up courtside on Lil Wayne at the 2012 NBA All-Star Game.
Diamonds on the Field and Pregame Arrivals
Saquon Barkley Celebrates His Super Bowl LIX Win in Diamonds
Fresh off a Super Bowl victory and record-setting season, Saquon Barkley commemorated the moment with a custom diamond “26” pendant chain by Benny the Jeweler. Set with more than 200 carats of natural diamonds, the piece was paired with a Jacob & Co. Astronomia Solar Zodiac watch and a diamond tennis bracelet.
Mecole Hardman Jr. Flaunts 100-Carats of Diamonds Ahead of Super Bowl LVIII
At Super Bowl LVIII, Chiefs wide receiver Mecole Hardman Jr. made a statement in a custom diamond necklace featuring three jet-shaped pendants. Designed by Al the Jeweler at Labelle Jewelry, the piece featured more than 100 carats of VVS diamonds, a nod to both his nickname and his time with the New York Jets.
Travis Kelce Arrives at Super Bowl LVIII in Custom Diamond Jewelry
Ahead of Super Bowl LVIII, Travis Kelce arrived in a custom diamond necklace featuring his initials, “TK.” The piece was part of a season-long rotation of high-end jewelry that defined his fashion-forward pregame style throughout 2024.
Jalen Hurts Wears Custom Diamond Pendant to Super Bowl LVII
Jalen Hurts pairs elite performance with a refined personal style. At Super Bowl LVII, he wore a custom “Breed of One” diamond pendant created by Gabriel the Jeweler. The piece echoed his personal mantra and became a defining element of his pregame look.
A.J. Brown Shows Off a “1K” Diamond Pendant Before Super Bowl LIX
During the Eagles’ Super Bowl run, A.J. Brown wore a diamond-encrusted “1K” pendant, symbolizing his goal of reaching 1,000 receiving yards each season. He achieved that milestone during the 2025 championship season, giving the piece added significance.
Odell Beckham Jr. Takes the Super Bowl LVI Field in $200,000 Diamond Cleats
At Super Bowl LVI, Odell Beckham Jr. turned heads in custom cleats designed by The Shoe Surgeon, created in collaboration with Jason of Beverly Hills. Set with 1,494 natural diamonds and valued at $200,000, the cleats became one of the night’s most talked about on-field accessories as the Los Angeles Rams secured a 23-20 victory over the Cincinnati Bengals.
Joe Burrow Arrives at Super Bowl LVI in a Custom “JB9” Diamond Pendant
At Super Bowl LVI, Joe Burrow arrived wearing a custom “JB9” necklace set with more than 1,000 natural diamonds on a two-tone 14K gold chain. Styled with a black turtleneck and Cartier eyewear, the piece incorporated a black Nike swoosh, reflecting the quarterback’s understated but deliberate approach to style.
Aaron Donald Wears His “AD/99” Diamond Pendant at Super Bowl LVI
Throughout his 10-season career with the Los Angeles Rams, defensive tackle Aaron Donald has made his mark both on and off the field. For both the 2019 and the 2022 games, he accessorized his pregame look with a 14K gold Miami Cuban-link chain and a large “AD/99” diamond pendant, custom-designed by Moe Diamonds.
