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From Rodeo to Runway: The Diamond Bolo Tie’s High-Jewelry Revival

Once a symbol of Southwestern style, the diamond bolo tie has been embraced by luxury jewelers, fashion houses—and Queen Bey herself—transforming a classic western accessory into one of fashion’s most coveted new statements.

By: Hannah Militano,

Updated: June 5, 2026 · 9 min read

Beyoncé wears a custom natural diamond bolo tie by Brilliant Earth (Courtesy of Brilliant Earth/ Parkwood Entertainment)

If there is one jewelry trend defining fashion’s current western revival, it’s the diamond bolo tie. Once associated primarily with rodeo culture and Southwestern style, the bolo has been reimagined by luxury jewelry houses, high-fashion designers, and celebrities as one of the season’s most unexpected statement pieces.

No one has embraced the trend more visibly than Beyoncé. Throughout her Cowboy Carter tour, the superstar gave the diamond bolo tie a glamorous new identity, pairing western-inspired jewelry with high-fashion looks and an extraordinary collection of natural diamonds. As fans continue to anxiously await the long-rumored third installment of her three-act album project, Beyoncé remains firmly in her country era, helping propel western jewelry trends into the mainstream.

Jewelry designers and brands, including Nikos Koulis, Harwell Godfrey, Nouvel Heritage and Khepri Jewels, have embraced the movement with diamond-studded interpretations of the classic bolo, while the style has increasingly found its way into the world of high jewelry. The trend has also appeared on the runways of Louis Vuitton, Prada, and Martine Rose, where western influences continue to shape contemporary fashion.

Meet the Expert

Vincenzo Castaldo has been the Creative Director of Italian jewelry house, Pomellato, since 2015.
He has been with the Milanese jeweler for over 20 years now, first under previous creative director Sergio Silvestris.
Castaldo is credited with creating the brand’s Iconica, Nudo, Sabbia, and Catene lines.

More recently, houses such as Pomellato and Repossi introduced elevated interpretations that transform the traditional cowboy accessory into a sophisticated high-jewelry statement.

What was once a regional staple has become one of luxury jewelry’s most compelling new silhouettes, proving that the reimagined diamond bolo tie is a modern classic in the making.

What Is a Bolo Tie?

nouvel heritage diamond bolo tie — Nouvel Heritage Diamond Latch Pendant, $12,760, nouvelheritage.com

Country singer Johnny Cash wearing a diamond bolo tie in a promotional photo for Sun Records, 1955. (Wikimedia Commons / Public Domain) — Singer Johnny Cash wears a diamond bolo tie in a promotional photo for Sun Records, 1955. (Wikimedia Commons / Public Domain)

A bolo tie is a cord necklace fastened with a decorative sliding clasp, traditionally worn as neckwear throughout the American Southwest. First popularized in the mid-20th century, classic versions often featured sterling silver, turquoise, or engraved western motifs. Today, designers have reimagined the silhouette with natural diamonds and high-jewelry craftsmanship, transforming a once-regional accessory into one of fashion’s most unexpected luxury statements. As western influences continue to shape contemporary style, the diamond bolo tie has emerged as a modern alternative to traditional necklaces—equally at home on a ranch, a runway, or a red carpet.

How Beyoncé Brought Back the Bolo Tie

Beyoncé wears a Lorraine Schwartz diamond bolo tie during the Cowboy Carter Tour in Paris, France — Beyoncé wears a Lorraine Schwartz diamond bolo during the Cowboy Carter Tour in Paris, France. (Instagram @beyonce/ Parkwood Entertainment)

Beyoncé added her signature glamorous touch to the diamond bolo tie throughout the Cowboy Carter tour. Since releasing her landmark country crossover album, Act II: Cowboy Carter, Beyoncé has adopted western jewelry trends, adding more natural diamonds than you could ever imagine.

Belting out beloved fan-favorite hits and new chart-topping tracks, Beyoncé has been decked out in bedazzled cowboy hats, diamond horseshoe earrings, glistening Southern belt buckles, and layers of diamond bolo ties and lariats that shine bright against her hoedown-ready fashions from the industry’s top designers.

From De Beers to Lorraine Schwartz, Brilliant Earth, and Messika High Jewelry, Beyoncé has given the diamond bolo tie her own space cowboy spin throughout the tour.

Foraying into country music, Texas-born Beyoncé released her eighth studio album, Act II: Cowboy Carter, on March 29, 2024. The most decorated Grammy winner of all time, Beyoncé’s country album added a few more notches to her belt, winning the coveted Album of the Year Award, Best Country Album, and Best Country Duo/Group Performance at this year’s ceremony.

Beyoncé’s Messika High Jewelry Diamond Bolo Tie Necklace

Beyoncé wears the Messika Fragments of Time diamond bolo tie necklace at the Louis Vuitton Menswear Spring/Summer 2026 show during Paris Fashion Week — Beyoncé wears the Messika Fragments of Time diamond bolo necklace (Instagram @beyonce/ Parkwood Entertainment)

Sporting a Canadian Tuxedo, Beyoncé adorned the Messika Fragments of Time diamond lasso wrap necklace to attend the Louis Vuitton Menswear Spring/Summer 2026 show as part of Paris Fashion Week.

First presented at Messika’s High Jewelry runway show during Paris Fashion Week in September, the jewel features a gob-smacking 36-carat yellow diamond alongside an incomparable 33-carat white diamond, dangling from an intertwined diamond setting. Altogether, the jewel features 232 stones, totaling 129 carats.

Beyoncé’s Brilliant Earth Natural Diamond Bee Pendant Bolo Tie

Beyoncé wears a custom natural diamond bolo tie by Brilliant Earth (Courtesy of LOEWE/ Parkwood Entertainment)

During a performance at Soldier Field in Chicago, Beyoncé sported a bespoke Loewe metallic look, teamed with a custom natural diamond bolo tie from Brilliant Earth. The one-of-a-kind jewel features a crown-wearing bumble bee, set in repurposed 18-karat yellow gold, with a 14.46-carat natural black diamond, surrounded by 1,046 pavé diamonds, totaling 5.7 carats in all.

Brilliant Earth’s Chief Brand Officer, Pam Catlett, said in a press release, “Beyoncé is a treasure, and so is this pendant.” She went on to say, “Our extraordinary design team channeled her transformative artistry into a piece that celebrates her cultural impact and our craftsmanship. It is an honor and a delight for our brand to celebrate Beyoncé’s iconic artistry and her unrelenting and inspiring commitment to self-expression.”

Brilliant Earth even gave members of the Beyhive a chance to get in on the action with their own Diamond Bee Pendant bolo tie necklace. The brand released a limited-edition natural diamond jewel inspired by Beyoncé’s bespoke bolo, available in a limited quantity and retailing for $595.

Beyoncé’s Lorraine Schwartz Pear-Shaped Diamond Bolo Tie

Beyoncé wears a Lorraine Schwartz diamond bolo tie during the Cowboy Carter Tour in Los Angeles, CA. (Courtesy of Mugler/ Parkwood Entertainment)

During gigs in Los Angeles and Paris, Beyoncé donned a massive diamond bolo tie necklace from her go-to jewelry designer, Lorraine Schwartz. Teamed with matching earrings, the necklace featured a thick gold wire chain in the classic slider bolo tie silhouette with two enormous bezel-set pear-shaped diamonds in the center and two more dangling at the ends.

Beyoncé’s De Beers Diamond Bolo Tie Necklace

Beyoncé wears a De Beers diamond bolo tie to celebrate the launch of her hair care line, CÉCRED. — Beyoncé celebrates the launch of her hair care line, CÉCRED, at The Revery LA on February 20, 2024. (Getty Images via Parkwood Media)

De Beers 'Metamorphasis' diamond bolo tie pendant necklace. — De Beers ‘Metamorphosis’ diamond bolo pendant necklace. (Courtesy of De Beers)

Before the album dropped, Beyoncé kicked off her bolo tie streak while celebrating the launch of her haircare line, Cécred. She teamed her white Prabal Gurung ensemble with a De Beers bolo tie Prelude necklace from the Metamorphosis collection. A hefty pear-shaped 10-carat fancy light yellow diamond slider pendant is looped through a line of classic diamonds for a total of 32 carats of diamonds.

How Designers Reimagined the Diamond Bolo Tie for Paris High Jewelry 2025

Pomellato

Milan-based jewelry house Pomellato has released its latest high jewelry collection, including dynamic and dramatic diamond iterations of the classic bolo. Featuring segments from the 90s “Chromatic Vision” through the “Chain Revolution” of the 1970s, we find our lariat jewels in the 1980s assortment, dubbed “Breaking the Rules of Design.” The Collezione 1967 Link Necktie necklace and the Milanese Necktie necklace see dangling chains of dazzling diamonds that reach all the way to the sternum for the biggest impact.

Pomellato Creative Director Vincenzo Castaldo tells Only Natural Diamonds, “Versatility and personalization in the way jewels are worn are for sure the key to success for this style of jewelry. These are traits that Pomellato has emphasized over the years across many collections, allowing for a truly contemporary style to emerge.”

Explaining the creative process behind the necktie necklaces, Castaldo says, “We introduced the rope chain design in previous High Jewelry collections. In Pomellato 1967, we wanted to explore even further the potential of this specific type of chain. The bolo tie necklace and lariat styles were the ideal stage to enhance the unique character of these necklaces, combining the strength of the chain with the fluidity and sensuality of its movement.”

He continues, “The Link Necktie – in true Pomellato style – transforms a functional element like the toggle into an aesthetic point of attraction with diamonds and jet accents. The Milanese Necktie combines a sinuous design with precious pavé settings and embodies the Pomellato understated elegance.” Stuck on a chic way to style your own diamond bolo tie? The creative director pictures them “on naked skin with a smoking tuxedo.”

Repossi

Gaia Repossi presented her largest assortment with the Blast High Jewelry collection in the gardens of the Musée du Quai Branley beneath the Eiffel Tower during Couture Week 2025. The designs are based upon heritage designs, but the bolo tie has never been more timely.

Based on a heritage motif of the golden thread, the Blast Coulisso long pendant features five pear-shaped diamonds for a total of 1.24 carats. The delicate silhouette of the Coulisso includes an adjustable chain length, thanks to a sliding central pendant that makes it as versatile as can be. The Repossi Design Studio tells Only Natural Diamonds, “Bolo ties have experienced waves of popularity, and they’re especially trendy in High Jewelry right now. Introducing this incredibly versatile piece to our new Blast collection provides a fantastic opportunity to explore gold and our craftsmanship in innovative ways and add a truly unique design to this High Jewelry collection.”

Bolo ties have experienced waves of popularity, and they’re especially trendy in High JEWELRY right now.

According to the Studio, “The Blast collection celebrates primitive arts, taking inspiration from the traditional jewelry of ancestral cultures such as the Masai, Miao, and peoples of the Indonesian archipelago.” They continue, “Their majestic structures with spiraled lines and bold volumes have inspired the collection, which reinvents the concept of an endless gold thread to express absolute fullness. The collection also incorporates the Japanese philosophy of Enso, a circle of light symbolizing harmony and eternity, to create a timeless vision of beauty, deeply rooted in our collective memory.”

When it comes to gemstones, natural diamonds provide a magic like no other, bringing the bolo tie to new heights of luxury. “Each natural diamond is unique, possessing its own distinct characteristics in terms of size, shape, color, and inclusions, making natural diamonds the perfect centerpiece for timeless jewelry creations. The allure of natural diamonds lies in their combination of rarity and natural beauty, ultimately meeting the exigent standards of Place Vendôme jewelers.”