Smitha Sadanandan

Chicago-based Smitha Sadanandan is a freelance journalist, specializing in the luxury industry. She tracks international trends in the jewelry sector and provides an insightful perspective as analyst and contributor to TRENDVISION Jewellery + Forecasting, an independent observatory that studies future trends and scenarios for the goldsmithing sector. She works across platforms and has written for both online and offline media. Her work has appeared in Solitaire, The Adventurine, Azyaamode and Luxe-Businessline.
Natural Diamond Council (NDC) is a not-for-profit organization dedicated to promoting and protecting the integrity of the natural diamond industry worldwide. NDC serves as the authoritative voice for natural diamonds, inspiring and educating consumers on their real, rare and responsible values.
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