Gold And Diamond Pieces That Make A Smart Investment For Akshay Tritiya

Spring has sprung. The budding of bougainvillaea blossoms, of trees filling out with vibrant greens, or bowing with yellow laburnum flowers… It is a season where the world fills with sunshine and warmth again; an auspicious time of year for new beginnings. And the festival of Akshaya Tritiya (Akha Teej) is a celebration of everything the season of spring has in store; a day considered to be especially auspicious in the Hindu calendar. The word ‘Akshaya’ translates to eternal and undiminishing, just like a natural diamond. It reflects the belief that the wealth and prosperity brought home on Akshaya Tritiya continue to shine for years to come.

Growing up in an Indian home, it was often the nani or dadi of the house that would tell you about Akshaya Tritiya, a time of prosperity and good fortune, and the best time of the year for a new beginning or investment. Although traditionally, Akshaya Tritiya is thought of as the best day to buy gold, it is also considered an incredibly auspicious time to buy diamond jewellery, particularly in the morning, sunrise hours, for its spiritual benefits.

UNI DESIGN

NAVRATTAN JEWELLERS

NORNAMENT

OM JEWELLERS

GANJAM

Gold and diamond jewellery have a deep, interwoven history with Indian culture. Think of the goddess Lakshmi, draped in gold jewellery, sitting atop the lotus as she creates rain with gold coins. There’s also the Navaratna (nine gems) of Hindu astrology, which features the natural diamond as a cosmic gemstone, symbolic of Shukra (planet Venus) that governs all the beauty, love and art of the cosmos.

H.CRAFT FINE JEWELLERY

DEVI JEWELS BY RADHIKA C

KAJ FINE JEWELLERY

TARA FINE JEWELLERY

The roots that diamond jewellery has in Indian culture run centuries deep and are still just as strong for modern India today. Natural diamonds are woven through every Indian tradition and occasion; from gracing a bride on her wedding day to a baby’s first delicate pair of earrings. Jewellery has always had a special place in the Indian home. It is the marker of special occasions, but also the security of a family. Each piece of jewellery bought on a symbolic day, like Diwali, weddings, anniversaries, birthdays and, of course, Akshaya Tritiya has two things at its core. It has deep emotional value, and it is always an investment that you can count on for the future.

The emotional value of a diamond is still unparalleled. It is the heart of most engagement rings, signifying the biggest promise two people in love can make to each other. It shines from our mother’s necklaces or grandfather’s watches, a soft reminder of how precious they are. But the emotional value of diamonds is the beginning of why they have always been good investments. A natural diamond appreciates in value, but it is more than a rock-solid investment. It is special and meaningful. It becomes a part of the family.

JAWHARA JEWELLERY

SIMSUM FINE JEWELRY

MOUAWAD

MEHTA JEWELLERY

ADI HANDMADE

This year, on Akshaya Tritiya, bring home a natural diamond, not just because it is meaningful. The value of natural diamonds goes far beyond the sentimental; it is also an age-old family investment, giving you joy when you wear it or delight when you gift it. A natural diamond will live on your wrist, your ring finger, or the nape of your neck, bringing out how beautiful you are. And it will also be something you can count on for life.

CHIRAAG DUHLANI FINE JEWELS

CORA JEWELLERY

JOAILLIER PRIVE

ERD

TICHU