Bvlgari Serpenti Infinito: Where Natural Diamonds, Myth, and Modernity Converge
Bvlgari’s Serpenti Infinito exhibition brings the Roman maison’s most iconic motif to life — uniting natural diamonds, Indian mythology, and contemporary design in one luminous experience.
There’s something hypnotic about a serpent. The way it moves, the way it glimmers, the way it never truly ends. After debuting in Shanghai and Seoul, that eternal motion has taken form at Bvlgari’s Serpenti Infinito exhibition at the Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai. The four-story exhibition invites visitors into a world where myth meets material — where the brilliance of natural diamonds and the fluidity of art illuminate the serpent’s story across time.
The exhibition traces the journey of Bvlgari’s most iconic motif, the Serpenti — a symbol that’s over 75 years old, across time, culture, and craftsmanship. It is a visual and emotional dialogue between India and Italy, between the ancient and the avant-garde, all told through the shimmer of scales and the sparkle of real diamonds.
The India Connection: A Symbol Older Than Time
In India, the serpent, or nāga, has always been more than a myth. It’s a symbol of power, protection, and renewal. From the cosmic coils of Shesha that cradle Lord Vishnu to Vasuki’s role in the churning of the ocean, the serpent has long represented life’s ability to begin again.
By bringing Serpenti Infinito to Mumbai, Bvlgari honours this shared symbolism. The exhibition presents the serpent not just as part of its Roman heritage but as a universal emblem of evolution. It draws a beautiful parallel between Indian mythology and Italian artistry, reminding us that, like jewellery itself, meaning can travel across cultures and time.
Slithering Through Time
Every phase of Serpenti Infinito unfolds like a different chapter in the serpent’s metamorphosis from its mythic origins to its futuristic reinvention. Threaded through every piece in the exhibition is the luminous presence of natural diamonds — the ultimate symbol of endurance and transformation.
The Past | Origins and Eternity
The exhibit begins with a quiet homage to new beginnings. Ancient Indian manuscripts, ritual masks, and symbolic art reveal how the serpent first took shape in spiritual imagination. Among these historical artefacts gleam Bvlgari’s archival Serpenti jewels — coiled Tubogas timepieces, enamelled high jewellery, and sculpted watches from the 1950s and 1960s, all peppered with real diamonds.
The Present | A Dialogue of Cultures
Walk further and you will see the two worlds of Italian high jewellery and Indian contemporary art collide. Bharti Kher’s Medusa, made of her own sarees and bindis, reinterprets the serpent as fluid, feminine energy; Baua Devi’s Bal Basant, a series of vivid Bharni paintings from the Madhubani district in Bihar celebrates its rhythmic grace. Alongside these, Bvlgari’s newest Serpenti high jewellery pieces shine. Necklaces and timepieces that twist with life, their scales crafted in white and rose gold, set with natural diamonds and coloured gemstones. You’ll also find the Serpenti Maharani Secret Necklace, an homage to the legendary queens of India, worn by Priyanka Chopra Jonas at the exhibit’s opening.
The Future | The Infinite Reimagined
The end feels immersive, futuristic and meditative, almost like stepping inside a sparkly, slithery dream. Digital artist Refik Anadol’s 360° AI Data Sculpture, trained on decades of Bvlgari’s archives, shifts and shimmers like a serpent made of prismatic diamond light. Beside it, Subodh Gupta’s Infinite Sleeper showcases the cosmic serpent Ananta Shesha that protects Lord Vishnu and the brand’s latest jewellery & timepiece collection. It’s proof that even in the digital age, ancient symbols can find new life.
Real Diamonds: The Serpent’s Sparkle
In Bvlgari’s hands, real diamonds become more than adornment. The Serpenti jewels on display celebrate the craftsmanship that defines Bvlgari— precise setting, fluid structure, and an instinctive understanding of how light moves across form. In these creations, natural diamonds become both medium and message — radiant proof that what endures is always evolving.
The exhibition runs from 1st to 17th October 2025 at the Nita Mukesh Ambani Cultural Centre.
