The mission of the Natural Diamond Council is to advance the integrity of the modern diamond jewellery industry and inspire, educate and protect the consumer.
Our Mission

‘Only Natural Diamonds’ represents the consumer facing brand of the NDC, and is aimed at inspiring and informing consumers globally about the values and heritage of natural diamonds, as well as promoting the significant innovation happening throughout the world of diamond jewellery.
NDC is a global organization whose members’ operations span six continents and more than a dozen countries including Canada, South Africa, Botswana, and Australia. Our mission is to enhance the world of natural diamond jewelry, in support of more than 10 million industry employees and their families around the world, and we will be continuing to promote the industry alongside our many global partners.
As an organization, our thoughts remain with people impacted by the current geopolitical crisis.