Just In: Jewellery Trends 2024
TRENDS
2024
CHOKER DIAMANTINA FINE JEWELS
Words: Archana Thani
The year 2024 stands as a pivotal moment in the narrative of natural diamond trends, where the timeless meets the avant-garde, and the boundaries of luxury are redrawn. This era heralds not only a convergence of tradition and innovation but also a celebration of indulgence in its purest form. Beyond the surface allure of extravagance, the essence of indulgence in 2024 resonates deeply with a profound exploration of self-expression and individuality.
In this dynamic landscape, the explosion of digital innovation and creativity has unlocked a realm of endless possibilities in design. No longer confined to conventional norms, the modern consumer embarks on a journey of self-discovery, pushing the boundaries of what constitutes luxurious adornment. This shift reflects a broader cultural evolution, where attitudes toward fine jewellery undergo a significant transformation. From mere accessories to expressions of identity and personal narrative, each piece becomes a canvas for storytelling and self-expression.
As we delve into the trends that define the natural diamond landscape of 2024, we embark on more than just a visual exploration of aesthetics. Each trend serves as a poignant reflection of the evolving desires and aspirations of today’s natural diamond enthusiasts, offering insights into the relationship between luxury and individuality in the modern era.
TREND I
Diamonds
and Pearls
In a harmonious fusion of classic and contemporary, diamonds and pearls unite to create jewellery pieces that redefine luxury and refinement.
As pearls experience a resurgence in popularity, propelled by their genderless appeal and endorsement by cultural icons like A$AP Rocky, the combination of diamonds and pearls becomes a symbol of sophistication and style.
Non-traditional designs, featuring organic and geometric elements, breathe new life into this timeless pairing, appealing to a diverse range of tastes and preferences.
PRO TIP
Keshi pearls’ organic shapes and their amazing lustre make them the most unique type of pearl if you’re looking for something that will stand out. Combine keshi pearls with fancy- cut natural diamonds to achieve a truly individualistic design.
TREND II
Fancy
Cut Diamonds
The allure of fancy-cut natural diamonds has taken the world by storm, transcending from the engagement ring realm to becoming a staple in various jewellery categories. With bespoke offerings increasing due to the demands of the consumer seeking unique designs, fancy cuts have become a natural choice. Shapes like pears, marquises, emeralds, ovals, and other unconventional cuts have captivated consumers seeking authenticity and originality
In 2024, these distinctive shapes speak directly to the adventurous spirit of the Gen Z consumer, offering a departure from the conventional round brilliants and embracing a newfound sense of individuality.
PRO TIP
Opt for marquise cuts if you’re veering towards a more minimalist, modern design; emerald cuts if you’re an art deco aficionado; ovals if size matters; and the unconventional cut if you’re really looking for something unique and rare to stand out from the crowd.
TREND III
Diamond
Chokers
The diamond choker, a timeless symbol of elegance, experiences a modern revival in 2024. Following its prominence on red carpets in the previous year, this trend continues to evolve, catering to both extravagant occasions and everyday wear.
From delicate chains adorned with a single dazzling diamond to bold designs featuring intricate settings, the diamond choker embodies versatility and sophistication. Whether it’s a thin choker, fringe designs, or a bold statement piece, this trend transcends fashion boundaries, becoming a staple in every jewellery aficionado’s collection.
CHOKER, RINGS VCJ BESPOKE JEWELLERY
PRO TIP
Tennis chokers are the most versatile pieces you can have in your jewellery box. Wear it during the day and layer on your other necklaces to create a heavier look for your nights out.
