Thank You, By The Way

Thank You, By The Way

By choosing a natural diamond, you’ll make an impact on the lives of millions of people around the world in some of the most remote corners of the earth.

Not only an extraordinary feat of nature, natural diamonds are also a precious commodity for the people and the economies of the countries where they are found, enhancing sustainability. Diamonds can be a powerful gift to a country’s development with fair trade agreements and impactful social and environmental programs that transform lives. This is the ultimate goal of our industry, which is why we would like to invite you, together with the Responsible Jewellery Council, the leading sustainability and ethics organization for the watch and jewelry sector, to join us on a journey of discovery of the ongoing efforts in diamond sustainability.

Your natural diamond helps provide access to healthcare for more than 4 million people.


From solar-powered clinics to groundbreaking disease management programs, natural diamonds help build a healthier future for some of the world’s most remote, vulnerable communities. To learn more, click here.

Your natural diamond helps provide access to education for children around the world, including over half a million children in rural communities.


Imagine three schools becoming 200. Imagine inspiring hope and ambition in the next generation of young minds. Contributions from natural diamonds help the Botswana government offer free education to hundreds of thousands of children a year. To learn more, click here.

Your natural diamond has contributed to 16 billion dollars of annual benefits for our world. That includes healthcare, jobs, education, biodiversity and infrastructure.


Choosing a natural diamond means more than a dazzling gift for a loved one – it can mean a brighter future for those in remote regions of the world, too. In the icy lands of Canada’s Northwest Territories, for example, investing in indigenous communities, from preschool to elders, leads to home-grown employment and broader opportunities. To learn more, click here.

Your natural diamond provides high quality and safe jobs, as well as supports the livelihood of 10 million people worldwide.


Investing in a natural diamond, means investing in livelihoods at the source – from nurturing local business start-ups, to building new schools, roads and hospitals built by local manpower. To learn more about how our initiatives provide a positive, measurable impact, click here.

Your natural diamond helped fund more than 400 women-owned businesses across Africa.


The inclusion and participation of women in the diamond jewelry industry, particularly at a senior level, is fundamental to advancing gender equality. To learn more about the big, bold moves that women are making around the globe, click here.

By gifting natural diamonds, you’re supporting conservation programs ensuring protection for wolverines, grizzly bears, and caribou in the Northwest Territories.


In Canada’s pristine Northwest Territories, the natural diamond industry is not only positively contributing to the local economy, but doing so in a way that respects, protects, and restores the environment, making the Canadian diamond industry a leader in sustainable mining practices and an example for others to follow. To learn more about how the industry is coexisting with nature, click here.


Your marriage proposal with a natural diamond just helped protect the endangered Rhinos and safeguard 200,000 hectares across southern Africa.


A blueprint for the successful protection of land and some of the world’s most endangered species, the Diamond Route in southern Africa is a collection of eight conservation sites and nature reserves. It’s also a great destination for a honeymoon. To learn more, click here.

Your natural diamond helps protect the lives of millions of wild animals globally, saving threatened species from extinction.


Over 1,000 square miles of natural land is protected by leading diamond producers. That’s three times their mining area. To learn more about our conservation programs in regions including Canada and southern Africa, click here.

Step into the world of diamonds and get a behind-the-scenes look at the people, places, and positive impact of the diamond industry and the ongoing global efforts in diamond sustainability here.

We also invite members of the natural diamond industry to join us and help spread the message! For downloadable assets, please email us at 

These claims are based on 3rdparty analysis conducted by Trucost, part of S&P Global, based on 2016/2017 data (for more info: The Framework For An Ethical Diamond Industry | Natural Diamonds), sustainability reports transparently communicated on a yearly basis and audited by all NDC members, as well as data from (gathering info from the Kimberley Process and the World Bank).


The Natural Diamond Council educates on the benefits of choosing natural diamonds. It publishes engaging features and trend reports, and shares resources and information to help consumers understand the value of choosing this remarkable natural stone, and the power it has to contribute to developing and remote communities around the world. The NDC also works to support the integrity of the natural diamond industry, providing transparency and insight on the ethics, sustainability, and progress of this sector. For more information go to

The Responsible Jewellery Council is the leading ethics and sustainability body for the global jewelry and watch industry. The acclaimed RJC certificate is independently audited and ensures that industry players meet the highest standards in terms of business ethics, human and labor rights, health, safety and environmental management. The RJC also accelerates the progress of the industry towards the United Nations 2030 Agenda and the 17 Sustainable Development Goals (SDGs), in partnership with the United Nations Global Compact