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Think You Know Diamonds?

A collection of educational articles, historical background and shopping information on natural diamonds, curated to guide your purchase of diamond jewelry and answer frequently asked questions about the world’s most beloved gem. 

Think You Know Diamonds?

The Earth gifted us with the beauty of natural diamonds in remote regions scattered across the globe—sprawling from the rural lands of Canada to the resource-rich Botswana all the way down to Australia, making modern diamond mining an industry with true worldwide influence.

And while the diamond industry is made up of independent businesses around the globe, we come together in our shared appreciation for the Earth, our employees, and the local communities who help us bring the beauty of natural diamonds to those who love them.

Today, leading diamond producers work together to maintain partnerships with the local governments and communities in which we operate, creating $16 billion in net positive socioeconomic and environmental benefits annually, and supporting the livelihood of 10 million people worldwide.

Those benefits are used to fund a variety of programs—from primary and secondary schools to sports and recreation initiatives to healthcare systems in places historically without. The industry prioritizes workplace safety and elevates our work force with advanced employment and education opportunities, as well as training, transferrable skills development and apprenticeship programs.

Another top priority for the industry behind diamond jewelry is, of course, our conservation of the planet. Not only does the modern diamond mining industry depend on the natural resources, but it is committed to reducing our impact on the Earth as much as possible. The many members that make up our core alliance are all actively working on programs and initiatives that will reduce our collective carbon footprint. These initiatives range from alternative energy and waste solutions such as wind power, hydropower, and water recycling to closure plans that will return mined land to its original natural landscape to promote the growth of new life. The diamond industry also protects 3 times more land than it currently uses, and is advancing new initiatives every day.*

The natural diamond industry is one of many facets. But what brings us together as one is our love and appreciation of all that allows us to share the beauty of billion year old natural diamonds with the people of the world.

*Analysis conducted by Trucost, part of S&P Global, based on 2016/2017 data.

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Only Natural Diamonds, brought to you by the Natural Diamond Council, is the definitive destination for all things natural diamonds. We provide inspiration, insights and information on the world of real, natural diamonds recovered from the earth. This includes a behind-the-scenes look into the natural diamond industry, the latest trends in diamond jewellery design, as well as education and tips on how to buy the perfect engagement ring and other diamond jewellery.
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