Retail Partnership Opportunities

Learn more about the benefits of becoming a Natural Diamond Council Retail Partner. Join our growing and esteemed NDC Retail Community. View Current Partners.

NDC Retail Partners promote the real, rare, and responsible values of natural diamonds and the integrity of the industry by investing in NDC’s co-op advertising campaigns.

By investing in advancing their natural diamond business, NDC Retail Partners will have access to:

Exclusive Advertising
Campaign Assets
Multimedia
Formats
Customizable
iFrames
Lifestyle & Education
Content Libraries
Interactive
Education

Partnerships with Luxury Independent Jewelers

Luxury independent jewelers whose businesses focus on natural diamonds and their luxury positioning can qualify to utilize advertising campaigns featuring NDC’s Global Celebrity Ambassador. These include provenance and positive impact Real. Rare. Responsible. campaigns in the Northwest Territories of Canada and Botswana, as well as natural diamond jewelry bridal and lifestyle campaigns. 

Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, POS, and i-Frames for retailer’s website with customizability. Assets can be customized with retailer’s logo and natural diamond engagement ring. 

Examples of co-op marketing assets per advertising campaign are listed below and can be accessed on NDC’s Proprietary Retail Partner Platform upon becoming a partner. 


RRR Provenance: Canada & Botswana | RRR Diamond Jewelry: Bridal & Lifestyle

Real. Rare. Responsible. Provenance:
Canada & Botswana with Global Celebrity Ambassador

Real. Rare. Responsible.: “Canada” 30s Film with Global Celebrity Ambassador

 

Real. Rare. Responsible.: “Canada” OOH/Billboard with Global Celebrity Ambassador

 

Real. Rare. Responsible.: “Canada” Double Page Spread with Global Celebrity Ambassador

 

Real. Rare. Responsible.: “Botswana” OOH/Billboard with Global Celebrity Ambassador

 

Real. Rare. Responsible.: “Botswana” Double Page Spread with Global Celebrity Ambassador

Step into the world of socially responsible and responsibly sourced natural diamonds to get a behind-the-scenes look at the people, places, and positive impact of the diamond industry and the ongoing global efforts in diamond sustainability.

 

Real. Rare. Responsible.: “Botswana” 15s Film

Real. Rare. Responsible. Diamond Jewelry:
Bridal & Lifestyle with Global Celebrity Ambassador

 

Real. Rare. Responsible.: “Bridal & Lifestyle” 15s Film with Global Celebrity Ambassador

 

Real. Rare. Responsible.: “Bridal & Lifestyle” OOH/Billboard with Global Celebrity Ambassador

 

Real. Rare. Responsible.: “Bridal & Lifestyle” Double Page Spread with Global Celebrity Ambassador

 

Real. Rare. Responsible.: “Bridal & Lifestyle” Social with Global Celebrity Ambassador

Retail Partners are eligible to enjoy additional perks such as:

Only Natural Diamonds
Editorial and Syndicated
Content Opportunities
Influencer
Activations
Invitations to
Special Events
Access to NDC’s
Education Program
Additional
Perks

Partnerships with Other Jewelers

Other jewelers have access to ‘generic’ Real. Rare. Responsible. campaigns, without the celebrity ambassador. These include provenance and positive impact campaigns in the Northwest Territories of Canada and Botswana. 

Assets include campaign videos (15 sec and 30 sec with co-op end card), out-of-home static and digital, print single page and spreads, digital banners, social media assets, radio and podcast scripts, and i-Frames for retailer’s website with customizability. Assets can be customized with retailer’s logo and natural diamond engagement ring.

Examples of co-op marketing assets per advertising campaign are listed below and can be accessed on NDC’s Proprietary Retail Partner Platform upon becoming a partner.

Real. Rare. Responsible. Provenance:
Canada & Botswana

 

Real. Rare. Responsible.: “Canada” 30s Film

 

Real. Rare. Responsible.: “Canada” OOH/Billboard

 

Real. Rare. Responsible.: “Canada” Double Page Spread

 

Real. Rare. Responsible.: “Botswana” OOH/Billboard

 

Real. Rare. Responsible.: “Botswana” Double Page Spread

Step into the world of socially responsible and responsibly sourced natural diamonds to get a behind-the-scenes look at the people, places, and positive impact of the diamond industry and the ongoing global efforts in diamond sustainability.

 

Real. Rare. Responsible.: “Botswana” 15s Film

Retail Partners are eligible to enjoy additional perks such as:

Syndicated Only Natural Diamonds Content
Influencer
Activations
Invitations to
Special Events
Access to NDC’s
Education Program

NDC’s Proprietary Retail Partner Platform 

NDC’s Retail Partner Platform is a one-stop destination for retail partners to submit and fulfill media plans and claims, access education, leverage non-campaign social assets, white-glove concierge service, and more.

Join our Retail Partner Community


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