The NDC Premier Retailer accreditation is a recognition awarded to best-in-class natural diamond retailers who uphold the highest standards of excellence.
Premier Retailers provide trusted expertise, ethically sourced natural diamonds, and a shopping experience designed to help you choose the perfect natural diamond with confidence.
To earn recognition as an NDC Premier Retailer, a retailer must meet five key standards:



1. Showcases a curated selection of natural diamonds, graded by the world’s most reputable grading laboratories


2. Utilizes in-house diamond screening tools to ensure customer confidence in diamonds offered


3. Maintains rigorous diamond education across the store team to provide best-in-class guidance to customers


4. Transparent demonstration of ethical sourcing and responsible business practices


5. Delivers an exceptional in-store experience by presenting the unique values of natural diamonds
Visit an NDC Premier Retailer to experience expert guidance, ethically sourced diamonds, and a personalized approach to finding your perfect piece.
