Industry News

Introducing Our Official Partner Program

The new program will offer partners co-op marketing opportunities, turn-key digital content solutions, and educational resources.

We are delighted to announce the NDC Official Partner Program: A collaborative program designed for jewelry retailers across the United States who share the mission in amplifying consumer desirability for the modern diamond dream.

A proprietary platform for participating retail partners will offer access to our multimedia “For Moments Like No Other” advertising campaigns starring NDC’s Global Ambassador, actress Ana de Armas. This will also include new extensions to the campaign and customizable bridal assets.

As a high frequency digital content publisher, the NDC will also provide the opportunity to use best-in-class social assets and content that to date are attracting an engaged audience of 300,000+ average daily visitors to, the only global diamond resource and authority that inspires consumers and drives purchase intent.

By investing in advancing its natural diamond business, an Official Partner will have access to:

  • Advertising campaign assets
  • A customizable digital toolkit 
  • Select POS collateral
  • New and interactive educational materials for sales professionals
  • Social media and SEM best practices
  • Previews of new advertising campaigns and collections
  • Previews of NDC trend reports
  • Opportunity for editorial press on
Retailer Tagged TV Spot
Print Advertising
Billboard Advertising

To learn more about the program and how to get involved, please visit