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EXCLUSIVE: One Ripple Can Start A Wave

Presenting the Forevermark Avaanti™ Natural Diamond Jewellery Collection.

Every ripple in the universe has the ability to create momentum that leads to a wholesome, grandiose wave. These waves can sometimes be tangible events that occur in our lives – be it in the form of jobs or relationships – and they crystallise important moments in time. We don’t always recognize the power of these moments to create tectonic positive shifts in our lives. But for the times when we do, we need a way to celebrate and commemorate this occasion with something just as precious and rare, a natural diamond.  

In their incredible glory, natural diamonds are definitive markers of time, significance and moments. To own a diamond is an empowering feeling that enables women to believe in their true potential and make waves wherever they go. For women of today, diamonds represent strength and prosperity just as much as they reflect their indomitable spirit. 

From Concept to Reality: The Inspiration Behind  
While in Italian the word ‘Avanti’ means to move forward or ‘come in’, in Sanskrit the word translates to ‘being modest’. The new Forevermark Avaanti Collection is the place where the two meanings converge and create their own space in the language of beauty, inspiring the wearer to make a lasting and bold statement every day through its iconic and symbolic designs that were purposed to be a reminder of the inner strength of every woman.  

“The global Forevermark Avaanti™ collection has been crafted with rare and natural De Beers Forevermark diamonds. Each piece from the collection is like a personal representation of those who wear it and reminds them that they can bring about change with just a single ripple. To support the collection De Beers Forevermark introduced The Forevermark Avaanti™ campaign that is a reminder that if you believe in yourself and seize the day, you can be unstoppable.”, Mr. Sachin Jain, Managing Director, De Beers India.

With a collection encompassing 36 stand-out pieces studded with rare and ethically sourced natural diamonds, the clean circular designs make a bold statement of confidence, adding verve to your style. Available in various gold tones, and with the added brilliance of Pavé diamonds, you can choose between rings, pendants, bracelets, bangles and earrings.

To the Unstoppable Women of Tomorrow
Inspiring women to unleash their own ripples into the world, each beautifully crafted natural diamond piece from the collection celebrates the power of possibilities. Understanding this new ethos as the paragon of hope, the designs are a promise of hope and an invitation to strive towards excellence.