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By choosing a natural diamond, you’ll make an impact on the lives of millions of people around the world in some of the most remote corners of the earth. Not only an extraordinary feat of nature, natural diamonds are also a precious commodity for the people and the economies of the countries where they are […]

By choosing a natural diamond, you’ll make an impact on the lives of millions of people around the world in some of the most remote corners of the earth.

Not only an extraordinary feat of nature, natural diamonds are also a precious commodity for the people and the economies of the countries where they are found, enhancing sustainability. Diamonds can be a powerful gift to a country’s development with fair trade agreements and impactful social and environmental programs that transform lives. This is the ultimate goal of our industry, which is why we would like to invite you, together with the Responsible Jewellery Council, the leading sustainability and ethics organization for the watch and jewelry sector, to join us on a journey of discovery of the ongoing efforts in diamond sustainability.

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Thank You, By The Way

Your natural diamond helped fund more than
400 women-owned businesses across Africa.

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Thank You, By The Way.

Your natural diamond helps provide access to
healthcare for more than 4 million people.

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Thank You, By The Way.

Your natural diamond helps provide access to education
for children around the world, including over half a million
children in rural communities.

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Thank You, By The Way.

Your natural diamond provides high quality and safe jobs, as
well as supports the livelihood of 10 million people worldwide.

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Thank You, By The Way.

Your natural diamond has contributed to 16 billion dollars
of annual benefits for our world. That includes healthcare,
jobs, education, biodiversity and infrastructure.

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Thank You, By The Way.

Your marriage proposal with a natural diamond just helped
protect the endangered Rhinos and safeguard 200,000
hectares across southern Africa.

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Thank You, By The Way.

With your natural diamond purchase you are helping
protect biodiversity over an area of land the size of
Paris, London and New York City.

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Thank You, By The Way.

Your natural diamond helps protect the lives of millions of wild
animals globally, saving threatened species from extinction.

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Think You Know Diamonds?

99% of  “waste” from diamond recovery is actually just rock,
kept on site and reclaimed as part of the natural landscape. 

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Think You Know Diamonds?

Diamond recovery is way greener than you think.
Most of the industry is developing technologies
to go carbon neutral, not just to offset.

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Think You Know Diamonds?

80% of the value created by diamond recovery is
retained by the communities they come from.

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Think You Know Diamonds?

83% of the water used in diamond recovery is recycled,
safeguarding thousands of tons of water for local communities.

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